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class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Femail-marketing-best-practices&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Femail-marketing-best-practices&amp;signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div 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class="no-underline hover:text-link-light-hover topic-link">营销指南</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">20条电子邮件营销最佳实践</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">20条电子邮件营销最佳实践助你扩列，建立品牌信任度，让订阅者成为你最忠实的顾客。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2024年11月24日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/20_Email_Marketing_Best_Practices.jpg?v=1732713740&amp;originalWidth=1848&amp;originalHeight=782" alt="电子邮件营销最佳实践的图片，展示了两位女性与文字相伴" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/20_Email_Marketing_Best_Practices.jpg?v=1732713740&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/20_Email_Marketing_Best_Practices.jpg?v=1732713740&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/20_Email_Marketing_Best_Practices.jpg?v=1732713740&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, 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leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>发送一两封电子邮件很简单。但要制定一个长期的电子邮件策略来推动业务增长，则需要采用特意的方法，遵循电子邮件营销的最佳实践。从吸引新订阅者的正确策略到让读者轻松退订的最佳方式，电子邮件营销的世界有许多值得学习的规则。</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight">
<p>通过关注电子邮件最佳实践，你将能与客户建立联系，并通过将订阅者转化为购买者来推动业务增长。</p>
</div>
<p>如果不遵循这些指南，可能会导致在桌面上看起来正常但在移动设备上显示不佳的邮件，或是一个庞大但未参与的邮件列表，甚至是根本无人打开的邮件。通过关注电子邮件最佳实践，你将能够与客户建立联系，并通过将订阅者转化为购买者来推动业务增长。</p>
<p>如果你刚开始接触电子邮件营销，或者在扩展邮件列表时遇到了瓶颈，本文将提供一些增强电子邮件营销效果的技巧，帮助你制定有效的电子邮件营销策略。下面我们将介绍20条电子邮件最佳实践，帮助你优化邮件，超越一次性发送的邮件，建立可持续的电子邮件营销策略，为你的业务带来回报。</p><div id="text-cta" class="hidden lg:block"></div>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight">
<p><strong>目录</strong></p>
<ul>
<li><a href="#2">20条电子邮件营销最佳实践</a></li>
<li><a href="#3">制定将订阅者转化为购买者的电子邮件策略</a></li>
<li><a href="#5">电子邮件营销最佳实践——常见问题</a></li>
</ul>
</div>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">获取免费的电商电子邮件模板</p>
<p>使用我们可自定义的电子邮件模板创建将订阅转化为销售的邮件。自信地设置你的第一个电子邮件活动，今天就开始推动销售吧！</p>
<a href="/first-sale/email-templates?utm_campaign=First_Day_to_First_Sale&amp;utm_source=blog" class="marketing-button marketing-button--small" target="_blank">了解更多</a>
</div>
<h2 id="2">20条电子邮件营销最佳实践</h2>
<ol>
<li><a href="#6">使用双重确认的电子邮件注册</a></li>
<li><a href="#7">发送欢迎邮件</a></li>
<li><a href="#8">避免使用无回复的电子邮件地址</a></li>
<li><a href="#9">个性化你的电子邮件</a></li>
<li><a href="#10">以随意和对话的方式写作</a></li>
<li><a href="#11">保持邮件简短</a></li>
<li><a href="#12">让邮件易于浏览</a></li>
<li><a href="#13">完善主题行</a></li>
<li><a href="#14">考虑您的预览文本</a></li>
<li><a href="#15">有一个引人注目的行动号召（CTA）</a></li>
<li><a href="#16">对内容进行A/B测试</a></li>
<li><a href="#17">使用受众细分</a></li>
<li><a href="#18">确保您的邮件可访问</a></li>
<li><a href="#19">优化移动设备体验</a></li>
<li><a href="#20">设定一致的发送频率</a></li>
<li><a href="#21">利用分析数据驱动您的电子邮件营销策略</a></li>
<li><a href="#22">包括分享选项以进行传播</a></li>
<li><a href="#23">使用引导磁铁吸引更多订阅者</a></li>
<li><a href="#24">定期清理您的邮件列表</a></li>
<li><a href="#25">简化退订流程</a></li>
</ol>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">几分钟内使用Shopify Email创建品牌邮件</p>
<p>通过Shopify Email，轻松创建、发送、自动化和跟踪电子邮件活动，所有操作均可在Shopify后台完成，无需编码。</p>
<a href="/email-marketing?itcat=coreblog&amp;itterm=shopify-email-cta" class="marketing-button marketing-button--small" target="_blank">了解Shopify Email</a>
</div>
<h3 id="6"><strong>1. 使用双重确认的电子邮件注册</strong></h3>
<p>通过电子邮件发送信息和优惠是一种许可营销形式，这是塞思·戈丁（Seth Godin）在其著作<a href="https://seths.store/permission-marketing/" target="_blank" rel="nofollow noopener noreferrer">《许可营销》</a> 中提出的概念。戈丁主张客户应主动选择接收营销信息，并决定何时、何地以及如何接收广告，这被认为是将旁观者转化为客户最有效（且最尊重）的方式。当网站访问者、潜在客户或以前的买家注册你的邮件列表时，他们是在授权你与他们沟通。</p>
<p>与单次确认相比，双重确认的电子邮件注册通过额外的确认步骤帮助你收集电子邮件地址，确保你确实获得了某人的授权以发送电子邮件。这种方法可以防止虚假注册，并有助于确保你遵守相关法律法规。</p>
<p>以下是双重确认电子邮件注册的实际操作：</p>
<ol>
<li>网站访问者在你的网站着陆页上填写注册表。</li>
<li>他们收到一封确认注册邮件。</li>
<li>确认后，他们正式成为已选择接收邮件的订阅者。</li>
</ol>
<p><a href="https://beneathyourmask.com/" target="_blank" rel="nofollow noopener noreferrer">Beneath Your Mask</a>是一家奢侈<a href="/ca/blog/beneath-your-mask-bootstrapping" target="_blank">护肤品公司</a>，使用双重确认电子邮件注册，并在订阅者加入其列表后发送欢迎邮件。</p>
<div style="text-align: center;" data-mce-style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1A.jpg?v=1732713509" alt="Beneath Your Mask在将新订阅者添加到其列表之前使用双重确认的电子邮件页面" style="float: none;" data-mce-style="float: none;" data-mce-src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1A.jpg?v=1732713509"></div>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>Beneath Your Mask在将新订阅者添加到其列表之前使用双重确认的电子邮件。</p>
</blockquote>
<p>&nbsp;Beneath Your Mask在收到双重确认后发送欢迎邮件。</p>
<div style="text-align: center;" data-mce-style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1B.jpg?v=1732713509" alt="Beneath Your Mask的欢迎邮件" style="float: none;" data-mce-style="float: none;" data-mce-src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1B.jpg?v=1732713509" loading="lazy"></div>
<p>许多电子邮件营销平台，如<a href="/email-marketing" target="_blank">Shopify Email</a>，提供启用双重确认电子邮件注册的选项，以帮助企业维护高质量的邮件列表。这一电子邮件营销最佳实践将帮助你建立一个参与度高的列表，并保持高打开率，从而促成销售。</p>
<h3 id="7"><strong>2. 发送欢迎邮件</strong></h3>
<p>在客户选择接收电子邮件后，发送一封<a href="/ca/blog/welcome-email" target="_blank">欢迎邮件</a>以建立早期联系，并为即将到来的内容做好准备。欢迎邮件的<a href="https://www.getresponse.com/resources/reports/email-marketing-benchmarks" target="_blank" rel="nofollow noopener noreferrer">平均打开率超过86%</a>，值得好好利用。大多数<a href="/ca/blog/email-marketing-services" target="_blank">电子邮件营销服务</a>，包括Shopify内置的<a href="/zh/marketing-automation" target="_blank">营销自动化</a>，支持在新订阅者加入邮件列表后自动发送欢迎邮件。确保你的欢迎邮件是常青的，并与新订阅者相关。</p>
<p>以下是几种让你首次向订阅者发送的邮件更有价值的方法：</p>
<ul>
<li>
<strong>介绍你自己和你的业务</strong>。欢迎邮件是建立品牌亲和力和与订阅者情感联系的良好机会。告诉新读者一些关于你和你创办公司的故事，让他们了解从构想到发布的整个过程。添加个人元素，如团队照片和电子邮件底部的手写签名。</li>
</ul>
<ul>
<li>
<strong>发送你最佳内容的精选列表</strong>。如果你的电子邮件营销策略的一部分是分享有用的信息和技巧，新订阅者可能会错过你之前丰富积累的内容。利用首次向新读者发送的邮件，精选几篇你最受欢迎的文章或邮件内容。</li>
</ul>
<ul>
<li>
<strong>提供折扣或促销优惠</strong>。许多企业通过提供促销折扣（例如，首次订单享受10%折扣）来激励网站访问者注册电子邮件邮件列表。在这种情况下，利用你的欢迎邮件兑现这一承诺，为订阅者提供折扣码，甚至推荐他们可以尽情购买的产品。或者，利用惊喜的元素，给新订阅者提供意想不到的折扣，以激发他们的喜悦之情。</li>
</ul>
<p><a href="/ca/blog/bushbalm-business-journey" target="_blank">Bushbalm</a>是一家开发自然护肤产品线的公司，通过提供促销折扣来鼓励网站访问者注册其邮件列表。在其欢迎邮件中，向新订阅者提供限时特别优惠。</p>
<div style="text-align: center;" data-mce-style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_2.jpg?v=1732713509" alt="Bushbalm欢迎邮件" style="float: none;" data-mce-style="float: none;" data-mce-src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_2.jpg?v=1732713509" loading="lazy"></div>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>&nbsp;Bushbalm向新订阅者发送包含折扣码的欢迎邮件。</p>
</blockquote>
<p>与订阅者的首次接触是一个不容错过的机会；你更应为欢迎邮件设定一个目标，以实现你的业务目的。</p>
<h3 id="8"><strong>3. 避免使用无回复的电子邮件地址</strong></h3>
<p>通过直接联系订阅者的收件箱，电子邮件营销是与读者建立稳固关系的机会。你使用的电子邮件地址类型会影响这种关系。作为电子邮件营销的最佳实践，避免使用无回复的电子邮件地址。应选择一个有效的电子邮件地址，以便订阅者可以进行实际回复。以下是两者之间的区别：</p>
<ul>
<li>
<strong>无回复电子邮件地址</strong>。这种类型的电子邮件地址未设置为接收来信。通常结构为noreply@公司.com。这对于<a href="/blog/ecommerce-transaction-emails" target="_blank">事务性邮件</a>（例如，购买或发货确认、密码重置等）是一个不错的选择，但定期发送给订阅者的邮件则应避免使用。</li>
</ul>
<ul>
<li>
<strong>有效的电子邮件地址</strong>。这种类型的电子邮件地址已设置为接收来信。通常采用别名，例如leslie@公司.com或hello@公司.com。这对于定期发送给订阅者的邮件是一个不错的选择。</li>
</ul>
<p>监控企业的收件箱，及时回复来信。随着公司业务的增长，设置收件箱以过滤掉自动回复邮件，并将订阅者的回复自动转发给客户服务专员。看起来个性化的电子邮件鼓励订阅者参与和反馈，这可以帮助你了解客户并<a href="https://sherpablog.marketingsherpa.com/email-marketing/email-deliverability-gmail-priority-inbox/" target="_blank" rel="nofollow noopener noreferrer">对你的电子邮件投递率产生积极影响</a>。&nbsp;</p>
<h3 id="9"><strong>4. 电子邮件个性化</strong></h3>
<p>通过个性化你发送的电子邮件，与订阅者建立联系并为他们提供最大价值。向电子邮件中添加个人化元素的最简单方法之一是<a href="https://help.shopify.com/zh-CN/manual/promoting-marketing/create-marketing/shopify-email/create-email" target="_blank">在电子邮件营销平台上使用订阅者的名字</a>。不过这也只是许多添加个性化的方法之一。</p>
<p>选择一个具有<a href="/zh/marketing-automation" target="_blank">强大自动化功能</a>的电子邮件营销平台，使你能够带来个性化的电子邮件体验：</p>
<ul>
<li>
<strong>网站浏览电子邮件</strong>。使用与你网站集成的电子邮件营销平台，如果网站访问者成为订阅者并选择接受网站Cookies，你可以根据他们在你网站上的浏览历史发送电子邮件。例如，如果是在线商店，自动发送的电子邮件可以向他们发送一些他们点击但未购买的商品。</li>
</ul>
<ul>
<li>
<strong>放弃购物车电子邮件</strong>。有时客户会到结账页面但未完成购买。自动发送放弃购物车电子邮件可以向他们的收件箱发送提醒，促使他们进行购买。</li>
</ul>
<ul>
<li>
<strong>生日优惠电子邮件</strong>。在电子邮件订阅表单上收集生日信息，以便在订阅者生日时发送优惠码作为庆祝礼物。</li>
</ul>
<ul>
<li>
<strong>产品购买教程电子邮件</strong>。当有人进行特定购买时，向他们发送帮助他们充分利用最新购买优惠的邮件。</li>
</ul>
<p>个性化帮助你发送“及时”的电子邮件，为订阅者提供定制体验。</p>
<h3 id="10"><strong>5. 以随意和对话的方式写作</strong></h3>
<p>作为企业，你希望以一种精致和专业的方式接触客户。然而，实际上，这可能导致过于正式的语气，让你的电子邮件听起来冷漠且缺乏个性。相反，要选择一种随意和对话的语气来撰写电子邮件。</p>
<ul>
<li>
<strong>避免复杂的语言</strong>。通常人们订阅电子邮件列表是因为他们希望获得专家的信息。然而，专业知识可以在不使用过于复杂的语言的情况下传达，过于复杂的语言会使写作难以理解并使读者感到疏远。相反，要保持你的语言简单明了。</li>
</ul>
<ul>
<li>
<strong>省略行话和缩略语</strong>。行业可能有内部人员熟悉的行话和缩略语。然而，并不是所有阅读你电子邮件的人都了解这些。请完整写出缩略语，并使用通俗易懂的术语，以免造成混淆。</li>
</ul>
<ul>
<li>
<strong>像可信赖的顾问或朋友一样说话</strong>。在撰写电子邮件时，采用你在给朋友提供建议时可能使用的声音。直接而坦诚，但也要轻松幽默。</li>
</ul>
<p>这些小变化可能会使你的电子邮件从被立即归档的邮件转变为订阅者愿意阅读到最后的邮件。</p>
<h3 id="11"><strong>6. 保持邮件简短</strong></h3>
<p>平均而言，一个人每天发送和接收<a href="https://www.campaignmonitor.com/resources/knowledge-base/how-many-emails-does-the-average-person-receive-per-day/" target="_blank" rel="nofollow noopener noreferrer">121封商业电子邮件</a>；你发送给订阅者的电子邮件只是无尽数字堆中的一封。通过保持电子邮件简短且切中要点，你的邮件将有更大的机会能被阅读。</p>
<p><a href="https://www.sundays-company.ca/" target="_blank" rel="nofollow noopener noreferrer">Sundays</a>是一家家具公司，在黑色星期五和网络星期一期间，向其客户发送了简短且直截了当的邮件，以宣传年度最大促销活动。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="Sundays在黑色星期五期间向订阅者发送了一封简短而甜美的促销邮件。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_3.jpg?v=1732713509" loading="lazy"></div>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>Sundays在黑色星期五期间向订阅者发送了一封简短而甜美的促销邮件。</p>
</blockquote>
<p><a href="https://www.campaignmonitor.com/blog/email-marketing/email-length-best-practices-for-email-marketers-and-email-newbies/" target="_blank" rel="nofollow noopener noreferrer">根据Campaign Monitor的说法</a>，理想的电子邮件文案长度在50到125词之间。这只是一个指导原则，你应根据目标受众进行实验。避免发送过长的邮件，以免读者中途划走。相反，要直截了当地表达你想传达的信息——即将到来的促销活动或新产品线的发布。</p>
<h3 id="12"><strong>7. 让邮件易于浏览</strong></h3>
<p>人们通常不会阅读电子邮件中的每一个字，至少在开始时不会。相反，在网上阅读时，人们通常采用一种<a href="https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content" target="_blank" rel="nofollow noopener noreferrer">F形</a>阅读模式，以提高效率，最初关注文本的上半部分，然后再向下滚动。读者的眼睛会快速浏览重要细节，以大致了解稿子的内容。</p>
<p>将你的电子邮件结构化，帮助读者快速获取尽可能多的信息。这里有一些帮助你避免冗长的文本，选择略读内容的建议：</p>
<ul>
<li>
<strong>保持段落简短</strong>。使用“一段一个观点”的规则，保持你的信息清晰、简洁且切中要点。</li>
<li>
<strong>使用项目符号和列表</strong>。将信息分解成项目符号和列表（如本条）比在文本块中使用句子更易于浏览。</li>
<li>
<strong>添加标题</strong>。对于较长的电子邮件，使用引人注目的标题使你的电子邮件脱颖而出。</li>
<li>
<strong>添加图形</strong>。添加相关图形或照片，例如产品快照，以打破文本并吸引读者的注意。</li>
<li>
<strong>加粗重要信息</strong>。如果你的电子邮件有一个中心信息，例如促使读者回答调查或宣布合作，请<strong>将该信息加粗</strong>。</li>
<li>
<strong>使用CTA按钮</strong>。通过带有颜色的CTA框和清晰的CTA文本，使你希望读者采取的行动显而易见。</li>
<li>
<strong>留出一些空白</strong>。没有文本行之间的呼吸空间，浏览会变得更加困难；战略性地使用空白以使你的电子邮件看上去更流畅。</li>
</ul>
<p>这些简单的技巧可以使你的电子邮件更易于阅读，并最终更轻松地向订阅者传达你的信息。</p>
<h3 id="13"><strong>8. 完善主题行</strong></h3>
<p>花时间撰写引人入胜和信息丰富的电子邮件只有在订阅者打开它时才有意义。这就是为什么在杂乱的收件箱中眼前一亮的标题如此重要。避免使用诸如全大写、过多的感叹号和表情符号等噱头，而是尝试以下技巧：</p>
<ul>
<li>
<strong>像文案撰写者一样思考</strong>。虽然电子邮件主题行不是杂志广告或广告牌，但请考虑撰写一个可以引起同样关注或激发对你电子邮件内容的好奇心的标题。</li>
<li>
<strong>保持简短</strong>。大多数电子邮件客户端都有字符限制，超过后你的主题行将被截断。通过限制主题行的字符数，用更少的单词表达更多内容。</li>
<li>
<strong>让读者知道接下来会发生什么</strong>。不要含糊其辞。让订阅者知道打开你的电子邮件后会有什么内容。</li>
<li>
<strong>增加紧迫感</strong>。如果你有特别的定价促销或你网站上的销售即将结束，请在主题行中直接告知读者。</li>
<li>
<strong>使其及时</strong>。即将到来的日历日期，如节假日或活动，可以激励读者采取行动。如果你是一家会计服务公司，请告知订阅者税务日的到来；如果你销售定制装饰品，请告知读者圣诞节的送货截止日期。</li>
<li>
<strong>保持新颖</strong>。过多使用“免费”等词汇可能会让读者失去兴趣，也可能影响投递率。</li>
</ul>
<p>思考一个能让读者点击的主题行，而不是让他们选择打开收件箱中的另一封邮件。</p>
<h3 id="14"><strong>9. 考虑你的预览文本</strong></h3>
<p>如果主题行是你的标题，那么预览文本就是副标题。虽然主题行是订阅者首先看到的内容，但预览文本为你提供了另一个机会，以激励某人打开你的电子邮件。不要默认使用拉取预头文本或电子邮件第一行的预览文本。相反，定制你的预览文本，选择一个能够引导读者阅读你所要表达内容的句子。</p>
<p>与其简单地用稍微不同的措辞重申主题行，不如考虑将这两行视为互补。以下是一些来自真实公司的示例：</p>
<ul>
<li>
<strong>公司</strong>: Allbirds 主题行: 内啡肽即将到来…… 预览文本: 让你新年正式开始的跑步必备单品。</li>
</ul>
<ul>
<li>
<strong>公司</strong>: Bullet Journal 主题行: 最后的决议 预览文本: 寻找更好的变革工具</li>
</ul>
<ul>
<li>
<strong>公司</strong>: CB2 主题行: 限时闪购：20%折扣 预览文本: 仅限两天。</li>
</ul>
<ul>
<li>
<strong>公司</strong>: Fable 主题行: 展示你的最佳#FableShelfie 预览文本: 获胜者将获得500美元的Fable购物券。</li>
</ul>
<ul>
<li>
<strong>公司</strong>: Warby Parker 主题行: 想看看我们的下一季系列吗？ 预览文本: Warby Parker，快来看看</li>
</ul>
<p>利用预览文本告诉订阅者邮件中的内容，并吸引他们点击并阅读你的信息。</p>
<h3 id="15"><strong>10. 有一个引人注目的行动号召（CTA）</strong></h3>
<p>电子邮件是激励行动的绝佳媒介；这就是行动号召（CTA）的作用。在你的电子邮件中添加CTA按钮，以明确读者应采取的行动。你的CTA文本应简短（1到5个词）且简洁，CTA按钮应从其余邮件中突出显示，清晰可见。</p>
<p>可持续餐具品牌<a href="/ca/blog/fable-influencer-gifting" target="_blank">Fable</a>在促销邮件中使用直接的CTA，以引导订阅者访问其网站上的销售活动。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="Fable使用清晰简单的CTA" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_5.jpg?v=1732713509" loading="lazy"></div>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>Fable使用清晰简单的CTA。</p>
</blockquote>
<p><a href="https://mejuri.com/" target="_blank" rel="nofollow noopener noreferrer">Mejuri</a>，一家日常精美珠宝品牌，使用合适的CTA引导流量到其网站上的金色系列。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="Mejuri选择了一个聪明且清晰的CTA来引导网站流量到他们的金色系列。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_6.jpg?v=1732713509" loading="lazy"></div>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>Mejuri选择了一个聪明且清晰的CTA来引导网站流量到他们的金色系列。</p>
</blockquote>
<p>一些电子邮件营销工具，如Shopify Email，还提供将CTA<a href="/blog/sell-faster-with-express-checkout-buttons-in-email" target="_blank">直接链接到结账</a>的功能，这样订阅者在购买之前需要的步骤更少。</p>
<p>通过跟踪在电子邮件中CTA的点击率（CTR），你可以确定哪些信息有效，哪些优惠最能吸引订阅者。</p>
<h3 id="16"><strong>11. 对内容进行A/B测试</strong></h3>
<p>大多数电子邮件营销平台中一个有价值的功能是通过A/B测试实验你的电子邮件内容，发送不同版本的单封电子邮件。</p>
<p>A/B测试的工作原理如下：</p>
<ol>
<li>一版电子邮件（A）发送给你邮件列表的一个子集（例如，1,000名订阅者中的100名）。</li>
<li>另一版电子邮件（B）发送给你邮件列表的另一个子集（例如，1,000名订阅者中的100名）。</li>
<li>经过一段时间后，其中一封电子邮件“获胜”，根据打开率、点击率或你在电子邮件营销平台中设置的其他指标来确定。</li>
<li>获胜的电子邮件版本随后发送给你邮件列表的其余部分（例如，1,000名订阅者中剩下的800名）。此过程可以是自动的或手动的。</li>
</ol>
<p>通过A/B测试，你可以比较电子邮件发送中的不同元素，以查看哪些表现最佳。以下是你可以通过A/B测试实验的不同元素列表：</p>
<ul>
<li>标题</li>
<li>预览文本</li>
<li>CTA按钮</li>
<li>视觉效果</li>
<li>文案</li>
</ul>
<p>虽然A/B测试可以是一种有效的策略，但开发多个电子邮件可能会耗时且对小企业来说不切实际。开始时，测试你电子邮件的简单方面，如标题和预览文本。随着你的电子邮件营销策略扩展，考虑测试电子邮件的其他功能。</p>
<p>A/B测试是电子邮件营销的最佳实践，因为它支持你验证你的假设。如果怀疑较短的电子邮件会比较长的表现更好，你可以进行实验。如果觉得在标题中提问会比陈述获得更高的打开率，你可以让订阅者来决定。随着时间的推移，对电子邮件的不同元素进行A/B测试将使你越来越接近适合你业务的获胜公式。虽然<a href="https://cxl.com/blog/email-testing/" target="_blank" rel="nofollow noopener noreferrer">电子邮件测试</a>是有价值的，但确保你测量的是正确的内容。虽然打开率和点击率等指标很有价值，但更重要的是知道你的电子邮件在将客户转化为订阅者等目标方面的有效性。</p>
<h3 id="17"><strong>12. 使用受众细分</strong></h3>
<p>相较于其他营销渠道，电子邮件营销的一个关键优势是能够通过受众细分发送量身定制的电子邮件，从而产生更具针对性和细化的活动。</p>
<p>通过在订阅时捕获有关订阅者的重要信息，或根据电子邮件或网站活动创建不同的细分，你可以向邮件列表的不同细分发送相关更新（例如，四组250名订阅者的细分），而不是向整个列表发送广泛的电子邮件（例如，一个1,000名订阅者的集合）。</p>
<p>一项<a href="https://mailchimp.com/resources/effects-of-list-segmentation-on-email-marketing-stats/" target="_blank" rel="nofollow noopener noreferrer">由Mailchimp进行的小型电子邮件研究</a>，抽样2,000名发送细分活动的用户，发现细分活动比非细分活动更有效：</p>
<ul>
<li>打开率比非细分活动高14.31%</li>
<li>点击率比非细分活动高100.95%</li>
<li>退订率比非细分活动低9.37%</li>
</ul>
<p>以下是你可以<a href="/zh/segmentation" target="_blank">细分电子邮件列表</a>的几种不同方式：</p>
<ul>
<li>
<strong>基于提供的人口统计信息，如性别、年龄或位置。</strong>如果你有一家专供男女服装的公司，你可以向每个细分发送不同的电子邮件，提供产品选项和信息。</li>
<li>
<strong>基于表达的内容兴趣。</strong>一家销售厨房、客厅、餐厅和卧室家具的商店可以在注册过程中询问网站访问者对哪些内容感兴趣。</li>
</ul>
<ul>
<li>
<strong>基于请求的电子邮件频率。</strong>如果你生成大量电子邮件内容，你可以在注册时询问订阅者希望多频繁接收你的内容，并随后将他们细分为“每两周一次”、“每周一次”或“每天一次”等类别。</li>
<li>
<strong>基于网站活动。</strong>根据电子邮件订阅者最后一次访问网站的时间，或他们在网站上查看的内容，你可以发送有针对性的提醒和提示。</li>
<li>
<strong>基于购买历史。</strong>根据客户的购买情况进行细分，允许你发送反馈请求或特定产品相关内容。</li>
<li>
<strong>基于电子邮件参与度。</strong>电子邮件营销平台通常提供有关订阅者如何与你的电子邮件互动的信息，包括打开和点击，这可以用于创建细分。</li>
</ul>
<p>许多电子邮件营销平台使此过程简单且自动化。然而，细分在拥有丰富内容时效果最佳，这可能需要时间和精力来创建。随着你业务的增长和电子邮件营销策略的扩展，你可以随着时间的推移使电子邮件活动更加细化和有针对性。</p>
<h3 id="18"><strong>13. 确保你的邮件可访问</strong></h3>
<p>视觉障碍和视力障碍（如色盲）比您想象的要普遍得多。通过对你的电子邮件进行一些调整，你可以使其更容易被更广泛的读者群体访问，这些读者可能有视觉限制或使用电子阅读器查看你的内容。虽然<a href="https://www.w3.org/TR/WCAG/" target="_blank" rel="nofollow noopener noreferrer">网络可访问性</a>（或<a href="https://www.a11yproject.com/" target="_blank" rel="nofollow noopener noreferrer">a11y</a>）是一个广泛的主题，但以下是一些有助于使尽可能多的人访问你发送的电子邮件的指南：</p>
<ul>
<li>
<strong>使用图像替代文本</strong>。为图像添加描述性alt文本。</li>
<li>
<strong>使用有意义的锚文本</strong>。避免使用“点击这里”这样的锚文本；相反，请使用描述性锚文本。</li>
<li>
<strong>确保你的电子邮件可通过键盘访问</strong>。测试你的电子邮件是否可以仅通过键盘进行导航，以便不使用鼠标的读者使用。</li>
<li>
<strong>使用深色字体</strong>。黑色和深灰色等字体颜色通常是最易于阅读的。</li>
<li>
<strong>使用对比</strong>。尝试通过在线<a href="https://webaim.org/resources/contrastchecker/" target="_blank" rel="nofollow noopener noreferrer">对比检查器</a>运行你电子邮件中的颜色选择，以确保内容易于辨认。</li>
</ul>
<p>通过遵循这些指南，你可以分享让更多订阅者能够参与的信息。</p>
<h3 id="19"><strong>14. 优化移动设备体验</strong></h3>
<p>由于营销电子邮件通常是在台式计算机上草拟和编辑的，因此电子邮件在移动设备上的显示可能被忽视。但是移动客户端占<a href="https://www.getresponse.com/resources/reports/email-marketing-benchmarks" target="_blank" rel="nofollow noopener noreferrer">41.6%的电子邮件打开率</a>。幸运的是，有一个简单的解决办法：在发送之前测试你的电子邮件，检查其在移动设备上的呈现效果。</p>
<p><a href="https://partakefoods.com/" target="_blank" rel="nofollow noopener noreferrer">Partake</a>是一家无麸质、素食和过敏友好的食品公司，创建了在各设备上都能良好显示的生动邮件。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="Partake发送的促销邮件在各设备上看起来无缝。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_8.jpg?v=1732713509" loading="lazy"></div>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>Partake发送的促销邮件在各设备上看起来无缝。</p>
</blockquote>
<p>选择具有响应式设计模板的电子邮件营销平台，这些模板在各种设备上（从台式机到移动设备再到平板电脑）看起来都很好。</p>
<h3 id="20"><strong>15. 设定一致的发送频率</strong></h3>
<p>电子邮件内容是一回事，电子邮件发送频率又是另一回事。作为电子邮件营销策略的一部分，决定你的发送频率和时间。这感觉像是一项复杂的任务；关于你应该多频繁发送营销电子邮件和何时发送的数据显示不胜枚举。然而，可以说，许多基于发送频率的打开率和点击率的差异相对较小。</p>
<ul>
<li>
<strong>频率。</strong><a href="https://www.mailerlite.com/blog/email-cadence-and-frequency-best-practices" target="_blank" rel="nofollow noopener noreferrer">MailerLite发现</a>，月度发送的电子邮件的打开率中位数最高，为40.33%，而每周发送超过七次的电子邮件的打开率最低，为37.67%。另一方面，月度发送的电子邮件的点击率中位数为14.29%，而每周发送超过七次的电子邮件的点击率为16.67%。</li>
</ul>
<ul>
<li>
<strong>时间。</strong><a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/#five" target="_blank" rel="nofollow noopener noreferrer">Campaign Monitor</a>发现，周五的打开率最佳，为18.9%，而周六的打开率最低，为17.3%。周五的点击率也最佳，为2.7%，而周六的点击率最低，为2.4%。</li>
</ul>
<p>最终，订阅者的最佳表现将取决于多种因素，包括你提供的业务和你所在的行业。Campaign Monitor的研究最终发现，最佳打开率仅比最差的高出9%；过于关注时间可能不如测试电子邮件的其他方面重要。作为电子邮件营销的最佳实践，优先考虑一致性最终将是找到最高参与度的最佳方式。</p>
<h3 id="21"><strong>16. 利用分析数据驱动你的电子邮件营销策略</strong></h3>
<p>利用分析数据做出基于数据的电子邮件营销策略决策。通过关注不同活动的<a href="/zh/blog/email-marketing-metrics" target="_blank">电子邮件营销指标</a>，你可以调整发送内容，以更好地吸引读者。以下是一些值得关注的指标：</p>
<ul>
<li>
<strong>打开率。</strong>打开电子邮件通讯的订阅者百分比。</li>
<li>
<strong>点击率（CTR）。</strong>打开<a href="/blog/email-newsletter" target="_blank">电子邮件简报</a>后，点击链接的订阅者百分比。</li>
<li>
<strong>退订率。</strong>打开电子邮件后选择不再接收你的<a href="/blog/email-newsletter" target="_blank">电子邮件简报</a>的订阅者百分比。</li>
</ul>
<p>将你活动的分析与<a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/" target="_blank" rel="nofollow noopener noreferrer">电子邮件营销基准</a>进行比较，查看你的表现如何，是否有改进的空间。然而，虽然了解这些数字是好的，但也要避免过于强调它们的重要性。打开率或点击率终归会比昨天更好的。</p>
<h3 id="22"><strong>17. 包含分享选项以进行传播</strong></h3>
<p>通过添加选项让读者分享你的电子邮件，设置你的通讯以便传播。虽然读者可以转发电子邮件，但你也可以提示订阅者使用电子邮件中的分享选项与朋友、家人和关注者分享发送内容。许多电子邮件营销平台，如Mailchimp，支持启用以下分享选项：</p>
<ol>
<li>活动URL链接</li>
<li>Facebook分享按钮</li>
<li>Twitter分享按钮</li>
<li>LinkedIn分享按钮</li>
</ol>
<p>启用URL和社交分享可以将你的电子邮件展示给新受众，帮助他们找到你的业务，甚至促进他们订阅。</p>
<h3 id="23"><strong>18. 使用引导磁铁吸引更多订阅者</strong></h3>
<p>引导磁铁是一种有效的策略，可以鼓励网站访问者订阅你的电子邮件列表。引导磁铁是提供给某人的免费资源，以换取他们的联系信息（例如，电子邮件地址、姓名、电话号码、人口统计信息）。例如，销售生产力日记的企业可以在其网站上设置引导磁铁弹出窗口，提供年度规划PDF资源以换取电子邮件地址。</p>
<p><a href="https://www.encircled.ca/" target="_blank" rel="nofollow noopener noreferrer">Encircled</a>是一家专注于可持续服装的慢时尚品牌，通过让网站访问者回答一项调查来提示他们订阅邮件列表，从而获取他们的时尚档案。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="Encircled使用5分钟测验的结果作为引导磁铁，鼓励注册他们的邮件列表。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_10.jpg?v=1732713509" loading="lazy"></div>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>Encircled使用5分钟测验的结果作为引导磁铁，鼓励注册他们的邮件列表。</p>
</blockquote>
<p>以下是你可以尝试的一些引导磁铁类型：</p>
<ul>
<li>电子书、白皮书或指南</li>
<li>工作表</li>
<li>信息图</li>
<li>网络研讨会</li>
<li>模板</li>
<li>检查清单</li>
<li>电子邮件课程</li>
<li>测验结果</li>
</ul>
<p>除了帮助你扩列外，引导磁铁还可以让你从发送的第一封电子邮件中为某人提供价值。这给订阅者留下了积极的第一印象，迅速建立对你产品的兴趣和对你品牌的亲和力。此外，通过引导表单收集的信息可以用于电子邮件细分，并为订阅者提供量身定制的电子邮件营销体验。</p>
<h3 id="24"><strong>19. 定期清理你的邮件列表</strong></h3>
<p>虽然扩大电子邮件订阅者的数量可能很有价值，但最终，订阅者数量只是一个虚指标：看似令人印象深刻但对你业务的底线没有影响的数据点。</p>
<p>另一方面，电子邮件营销指标如打开率、点击率和转化率则更具信息性。例如，5,000名订阅者的点击率为5%的列表将比10,000名订阅者的点击率为1%的列表为你的网站带来更多流量。此外，一个参与度高的列表可以通过减少垃圾邮件投诉或退订来提高你的投递率。</p>
<p>如果列表中有大量订阅者在几个月内未与你的内容互动，值得尝试重新吸引他们或将他们从你的列表中移除，以保持列表的参与度。</p>
<ul>
<li>
<strong>重新吸引不活跃的订阅者。</strong>利用电子邮件营销平台中的工具识别不活跃的订阅者。然后，创建滴灌邮件重新吸引活动，或发送电子邮件请求他们表达对留在列表上的兴趣。</li>
<li>
<strong>从列表中移除订阅者。</strong>在尝试重新吸引不活跃的订阅者后，移除仍然不活跃的电子邮件订阅者，或移除未对表达兴趣的提示作出回应的订阅者。</li>
</ul>
<p>许多电子邮件营销平台采用按量定价，根据你拥有的订阅者数量收费。定期清理你的列表不仅可以保持列表参与度，还可以帮助你节省可以重新分配到其他业务部分的资金。</p>
<h3 id="25"><strong>20. 简化退订流程</strong></h3>
<p>尽管你已经尽力而为，但并非每个订阅者都会对你的电子邮件感到兴奋、想参与和充满活力。邮件列表中的一部分人会选择退订，可能是在你发送的电子邮件之后。然而，如前所述，订阅者数量并不是你最应该关注的数字。让未参与或不感兴趣的读者离开你的列表从长远来看是有益的。避免以下阻碍订阅者离开邮件列表的退订策略：</p>
<ul>
<li>
<strong>没有退订按钮。</strong>这不仅违反了相关反垃圾邮件政策，还会让订阅者感到恼火，损害你的品牌形象。</li>
<li>
<strong>隐藏退订按钮。</strong>避免使用黑帽营销策略，例如将退订链接设置为白色，使其难以被发现。</li>
<li>
<strong>要求人们发送电子邮件以退订。</strong>退订应尽可能简单，只需一到两次点击。不要要求订阅者通过发送电子邮件来选择退出列表。</li>
<li>
<strong>在退订前要求反馈。</strong>回答调查不应成为退订邮件列表的条件。虽然询问读者为什么离开是完全可以的，但这应是可选的，并应在订阅者从你的列表中删除后进行。</li>
</ul>
<p>如果选择加入邮件列表是某人对许可营销说“是”，那么选择退订就是在说“否”。你应尽可能简化这个过程，在发送的每封电子邮件的底部清晰地放置退订按钮，以遵守法律并留下良好的最后印象。</p>
<h2 id="3"><strong>制定将订阅者转化为购买者的电子邮件策略</strong></h2>
<p>遵循似乎无尽的电子邮件营销最佳实践最初可能会让人感到望而生畏。但随着你巩固电子邮件营销策略，许多最佳实践将变得自然而然。你将本能地选择以易于浏览的方式构建电子邮件，并检查电子邮件活动分析，挖掘见解以指导下次发送。</p>
<p>将这些实践付诸于使用将改善你发送给订阅者的电子邮件，使读者更愿意阅读到消息的结尾或点击访问你的网站。通过有意地接触电子邮件营销，每次发送都是将电子邮件转化为对你业务的兴趣的机会。</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemtype="https://schema.org/FAQPage" itemscope="">
<h2 id="5">电子邮件营销最佳实践——常见问题</h2>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">电子邮件营销最佳实践是什么？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>电子邮件营销最佳实践是企业在向其邮件列表中的订阅者发送电子邮件时应遵循的一般指南。电子邮件营销最佳实践是所有长期电子邮件营销策略的核心支柱。遵循这些最佳实践可以帮助公司发送更好的电子邮件，构建更好的电子邮件活动，吸引客户，推动更多业务流向你的网站，并确保你的电子邮件营销策略符合相关反垃圾邮件法规。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">电子邮件营销最佳实践有哪些，举例说明？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>电子邮件营销最佳实践包括使用双重确认的电子邮件注册、发送欢迎邮件、避免使用无回复的电子邮件地址、个性化电子邮件、对内容进行A/B测试、细分受众、优化移动设备发送，以及定期清理邮件列表等。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">电子邮件营销最佳实践如何帮助我开展业务？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>采用电子邮件营销最佳实践意味着向你的订阅者发送更好的电子邮件，这些邮件能够被送达、打开和参与。根据这些指南撰写的电子邮件将帮助订阅者对你的公司更有品牌亲和力，对你的产品产生信任，并对你的服务产生兴趣。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">发送电子邮件给订阅者时应避免哪些做法？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>有许多电子邮件营销失误，包括单次确认的电子邮件注册、购买第三方电子邮件列表、发送个人化电子邮件，以及维护一个庞大但未参与的列表。通过遵循电子邮件营销最佳实践，你可以避免导致读者脱离或退订你邮件列表的发送失误。</p>
</div>
</div>
</div>
</div>
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hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Rtcrd4ll5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。</p></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">利用 POS，把握所有销售商机。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Femail-marketing-best-practices&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">开始免费试用</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/email-marketing-best-practices"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Femail-marketing-best-practices&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm [&amp;_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 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href="/zh/about" aria-label="关于我们" data-component-name="关于我们">关于我们</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="招贤纳士" data-component-name="招贤纳士">招贤纳士</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="外部来源：投资者" data-component-name="投资者">投资者</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="外部来源：新闻媒体" data-component-name="新闻媒体">新闻媒体</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/partners" aria-label="合作伙伴" data-component-name="合作伙伴">合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 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CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2009\":1989,\"_124\":2010,\"_2011\":2012,\"_2013\":2014,\"_2015\":491,\"_2016\":2017,\"_2701\":1977,\"_2702\":2703,\"_2705\":2706,\"_2707\":2708,\"_2714\":2715,\"_384\":2716,\"_2717\":2716,\"_2718\":892,\"_2719\":952,\"_2720\":2721,\"_2722\":2723,\"_2724\":952,\"_2725\":952,\"_1743\":1744,\"_2726\":2727,\"_2728\":-7,\"_2729\":2730,\"_2998\":2999,\"_1969\":3000,\"_3001\":1953,\"_3002\":3003,\"_4906\":-7,\"_1004\":4907},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_164\":1968,\"_1969\":1970,\"_339\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_124\":1987,\"_1988\":1989,\"_1990\":1991,\"_1992\":1993,\"_1995\":1996,\"_2003\":1977,\"_2004\":1979,\"_2005\":952,\"_2006\":2007,\"_2008\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_19\":1964,\"_1965\":1966,\"_1967\":1801},\"ArticleAuthor\",\"Shopify Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/568500518934\",\"handle\",\"email-marketing-best-practices\",\"20条电子邮件营销最佳实践\",\"publishedAt\",\"2024-11-24T08:00:00Z\",\"image\",{\"_1959\":1976,\"_384\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/20_Email_Marketing_Best_Practices.jpg?v=1732713740\",\"altText\",\"电子邮件营销最佳实践的图片，展示了两位女性与文字相伴\",\"width\",1848,\"height\",970,\"tags\",[1986],\"营销指南\",\"\u003cp\u003e发送一两封电子邮件很简单。但要制定一个长期的电子邮件策略来推动业务增长，则需要采用特意的方法，遵循电子邮件营销的最佳实践。从吸引新订阅者的正确策略到让读者轻松退订的最佳方式，电子邮件营销的世界有许多值得学习的规则。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e通过关注电子邮件最佳实践，你将能与客户建立联系，并通过将订阅者转化为购买者来推动业务增长。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果不遵循这些指南，可能会导致在桌面上看起来正常但在移动设备上显示不佳的邮件，或是一个庞大但未参与的邮件列表，甚至是根本无人打开的邮件。通过关注电子邮件最佳实践，你将能够与客户建立联系，并通过将订阅者转化为购买者来推动业务增长。\u003c/p\u003e\\n\u003cp\u003e如果你刚开始接触电子邮件营销，或者在扩展邮件列表时遇到了瓶颈，本文将提供一些增强电子邮件营销效果的技巧，帮助你制定有效的电子邮件营销策略。下面我们将介绍20条电子邮件最佳实践，帮助你优化邮件，超越一次性发送的邮件，建立可持续的电子邮件营销策略，为你的业务带来回报。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003e目录\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e20条电子邮件营销最佳实践\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e制定将订阅者转化为购买者的电子邮件策略\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e电子邮件营销最佳实践——常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e获取免费的电商电子邮件模板\u003c/p\u003e\\n\u003cp\u003e使用我们可自定义的电子邮件模板创建将订阅转化为销售的邮件。自信地设置你的第一个电子邮件活动，今天就开始推动销售吧！\u003c/p\u003e\\n\u003ca href=\\\"/first-sale/email-templates?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解更多\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003e20条电子邮件营销最佳实践\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e使用双重确认的电子邮件注册\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e发送欢迎邮件\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e避免使用无回复的电子邮件地址\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e个性化你的电子邮件\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e以随意和对话的方式写作\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e保持邮件简短\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e让邮件易于浏览\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e完善主题行\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e考虑您的预览文本\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e有一个引人注目的行动号召（CTA）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e对内容进行A/B测试\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e使用受众细分\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e确保您的邮件可访问\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e优化移动设备体验\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003e设定一致的发送频率\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003e利用分析数据驱动您的电子邮件营销策略\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003e包括分享选项以进行传播\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003e使用引导磁铁吸引更多订阅者\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003e定期清理您的邮件列表\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003e简化退订流程\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e几分钟内使用Shopify Email创建品牌邮件\u003c/p\u003e\\n\u003cp\u003e通过Shopify Email，轻松创建、发送、自动化和跟踪电子邮件活动，所有操作均可在Shopify后台完成，无需编码。\u003c/p\u003e\\n\u003ca href=\\\"/email-marketing?itcat=coreblog\u0026amp;itterm=shopify-email-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解Shopify Email\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e1. 使用双重确认的电子邮件注册\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e通过电子邮件发送信息和优惠是一种许可营销形式，这是塞思·戈丁（Seth Godin）在其著作\u003ca href=\\\"https://seths.store/permission-marketing/\\\" target=\\\"_blank\\\"\u003e《许可营销》\u003c/a\u003e 中提出的概念。戈丁主张客户应主动选择接收营销信息，并决定何时、何地以及如何接收广告，这被认为是将旁观者转化为客户最有效（且最尊重）的方式。当网站访问者、潜在客户或以前的买家注册你的邮件列表时，他们是在授权你与他们沟通。\u003c/p\u003e\\n\u003cp\u003e与单次确认相比，双重确认的电子邮件注册通过额外的确认步骤帮助你收集电子邮件地址，确保你确实获得了某人的授权以发送电子邮件。这种方法可以防止虚假注册，并有助于确保你遵守相关法律法规。\u003c/p\u003e\\n\u003cp\u003e以下是双重确认电子邮件注册的实际操作：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e网站访问者在你的网站着陆页上填写注册表。\u003c/li\u003e\\n\u003cli\u003e他们收到一封确认注册邮件。\u003c/li\u003e\\n\u003cli\u003e确认后，他们正式成为已选择接收邮件的订阅者。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e\u003ca href=\\\"https://beneathyourmask.com/\\\" target=\\\"_blank\\\"\u003eBeneath Your Mask\u003c/a\u003e是一家奢侈\u003ca href=\\\"https://www.shopify.ca/blog/beneath-your-mask-bootstrapping\\\" target=\\\"_blank\\\"\u003e护肤品公司\u003c/a\u003e，使用双重确认电子邮件注册，并在订阅者加入其列表后发送欢迎邮件。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1A.jpg?v=1732713509\\\" alt=\\\"Beneath Your Mask在将新订阅者添加到其列表之前使用双重确认的电子邮件页面\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1A.jpg?v=1732713509\\\"\u003e\u003c/div\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003eBeneath Your Mask在将新订阅者添加到其列表之前使用双重确认的电子邮件。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e Beneath Your Mask在收到双重确认后发送欢迎邮件。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1B.jpg?v=1732713509\\\" alt=\\\"Beneath Your Mask的欢迎邮件\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1B.jpg?v=1732713509\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e许多电子邮件营销平台，如\u003ca href=\\\"/email-marketing\\\" target=\\\"_blank\\\"\u003eShopify Email\u003c/a\u003e，提供启用双重确认电子邮件注册的选项，以帮助企业维护高质量的邮件列表。这一电子邮件营销最佳实践将帮助你建立一个参与度高的列表，并保持高打开率，从而促成销售。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e2. 发送欢迎邮件\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在客户选择接收电子邮件后，发送一封\u003ca href=\\\"https://www.shopify.ca/blog/welcome-email\\\" target=\\\"_blank\\\"\u003e欢迎邮件\u003c/a\u003e以建立早期联系，并为即将到来的内容做好准备。欢迎邮件的\u003ca href=\\\"https://www.getresponse.com/resources/reports/email-marketing-benchmarks\\\" target=\\\"_blank\\\"\u003e平均打开率超过86%\u003c/a\u003e，值得好好利用。大多数\u003ca href=\\\"https://www.shopify.ca/blog/email-marketing-services\\\" target=\\\"_blank\\\"\u003e电子邮件营销服务\u003c/a\u003e，包括Shopify内置的\u003ca href=\\\"/zh/marketing-automation\\\" target=\\\"_blank\\\"\u003e营销自动化\u003c/a\u003e，支持在新订阅者加入邮件列表后自动发送欢迎邮件。确保你的欢迎邮件是常青的，并与新订阅者相关。\u003c/p\u003e\\n\u003cp\u003e以下是几种让你首次向订阅者发送的邮件更有价值的方法：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e介绍你自己和你的业务\u003c/strong\u003e。欢迎邮件是建立品牌亲和力和与订阅者情感联系的良好机会。告诉新读者一些关于你和你创办公司的故事，让他们了解从构想到发布的整个过程。添加个人元素，如团队照片和电子邮件底部的手写签名。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e发送你最佳内容的精选列表\u003c/strong\u003e。如果你的电子邮件营销策略的一部分是分享有用的信息和技巧，新订阅者可能会错过你之前丰富积累的内容。利用首次向新读者发送的邮件，精选几篇你最受欢迎的文章或邮件内容。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e提供折扣或促销优惠\u003c/strong\u003e。许多企业通过提供促销折扣（例如，首次订单享受10%折扣）来激励网站访问者注册电子邮件邮件列表。在这种情况下，利用你的欢迎邮件兑现这一承诺，为订阅者提供折扣码，甚至推荐他们可以尽情购买的产品。或者，利用惊喜的元素，给新订阅者提供意想不到的折扣，以激发他们的喜悦之情。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.shopify.ca/blog/bushbalm-business-journey\\\" target=\\\"_blank\\\"\u003eBushbalm\u003c/a\u003e是一家开发自然护肤产品线的公司，通过提供促销折扣来鼓励网站访问者注册其邮件列表。在其欢迎邮件中，向新订阅者提供限时特别优惠。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_2.jpg?v=1732713509\\\" alt=\\\"Bushbalm欢迎邮件\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_2.jpg?v=1732713509\\\"\u003e\u003c/div\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e Bushbalm向新订阅者发送包含折扣码的欢迎邮件。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e与订阅者的首次接触是一个不容错过的机会；你更应为欢迎邮件设定一个目标，以实现你的业务目的。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e3. 避免使用无回复的电子邮件地址\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e通过直接联系订阅者的收件箱，电子邮件营销是与读者建立稳固关系的机会。你使用的电子邮件地址类型会影响这种关系。作为电子邮件营销的最佳实践，避免使用无回复的电子邮件地址。应选择一个有效的电子邮件地址，以便订阅者可以进行实际回复。以下是两者之间的区别：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e无回复电子邮件地址\u003c/strong\u003e。这种类型的电子邮件地址未设置为接收来信。通常结构为noreply@公司.com。这对于\u003ca href=\\\"/blog/ecommerce-transaction-emails\\\" target=\\\"_blank\\\"\u003e事务性邮件\u003c/a\u003e（例如，购买或发货确认、密码重置等）是一个不错的选择，但定期发送给订阅者的邮件则应避免使用。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e有效的电子邮件地址\u003c/strong\u003e。这种类型的电子邮件地址已设置为接收来信。通常采用别名，例如leslie@公司.com或hello@公司.com。这对于定期发送给订阅者的邮件是一个不错的选择。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e监控企业的收件箱，及时回复来信。随着公司业务的增长，设置收件箱以过滤掉自动回复邮件，并将订阅者的回复自动转发给客户服务专员。看起来个性化的电子邮件鼓励订阅者参与和反馈，这可以帮助你了解客户并\u003ca href=\\\"https://sherpablog.marketingsherpa.com/email-marketing/email-deliverability-gmail-priority-inbox/\\\" target=\\\"_blank\\\"\u003e对你的电子邮件投递率产生积极影响\u003c/a\u003e。 \u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e4. 电子邮件个性化\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e通过个性化你发送的电子邮件，与订阅者建立联系并为他们提供最大价值。向电子邮件中添加个人化元素的最简单方法之一是\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/promoting-marketing/create-marketing/shopify-email/create-email\\\" target=\\\"_blank\\\"\u003e在电子邮件营销平台上使用订阅者的名字\u003c/a\u003e。不过这也只是许多添加个性化的方法之一。\u003c/p\u003e\\n\u003cp\u003e选择一个具有\u003ca href=\\\"/zh/marketing-automation\\\" target=\\\"_blank\\\"\u003e强大自动化功能\u003c/a\u003e的电子邮件营销平台，使你能够带来个性化的电子邮件体验：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e网站浏览电子邮件\u003c/strong\u003e。使用与你网站集成的电子邮件营销平台，如果网站访问者成为订阅者并选择接受网站Cookies，你可以根据他们在你网站上的浏览历史发送电子邮件。例如，如果是在线商店，自动发送的电子邮件可以向他们发送一些他们点击但未购买的商品。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e放弃购物车电子邮件\u003c/strong\u003e。有时客户会到结账页面但未完成购买。自动发送放弃购物车电子邮件可以向他们的收件箱发送提醒，促使他们进行购买。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e生日优惠电子邮件\u003c/strong\u003e。在电子邮件订阅表单上收集生日信息，以便在订阅者生日时发送优惠码作为庆祝礼物。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e产品购买教程电子邮件\u003c/strong\u003e。当有人进行特定购买时，向他们发送帮助他们充分利用最新购买优惠的邮件。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e个性化帮助你发送“及时”的电子邮件，为订阅者提供定制体验。\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e5. 以随意和对话的方式写作\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e作为企业，你希望以一种精致和专业的方式接触客户。然而，实际上，这可能导致过于正式的语气，让你的电子邮件听起来冷漠且缺乏个性。相反，要选择一种随意和对话的语气来撰写电子邮件。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e避免复杂的语言\u003c/strong\u003e。通常人们订阅电子邮件列表是因为他们希望获得专家的信息。然而，专业知识可以在不使用过于复杂的语言的情况下传达，过于复杂的语言会使写作难以理解并使读者感到疏远。相反，要保持你的语言简单明了。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e省略行话和缩略语\u003c/strong\u003e。行业可能有内部人员熟悉的行话和缩略语。然而，并不是所有阅读你电子邮件的人都了解这些。请完整写出缩略语，并使用通俗易懂的术语，以免造成混淆。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e像可信赖的顾问或朋友一样说话\u003c/strong\u003e。在撰写电子邮件时，采用你在给朋友提供建议时可能使用的声音。直接而坦诚，但也要轻松幽默。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e这些小变化可能会使你的电子邮件从被立即归档的邮件转变为订阅者愿意阅读到最后的邮件。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e6. 保持邮件简短\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e平均而言，一个人每天发送和接收\u003ca href=\\\"https://www.campaignmonitor.com/resources/knowledge-base/how-many-emails-does-the-average-person-receive-per-day/\\\" target=\\\"_blank\\\"\u003e121封商业电子邮件\u003c/a\u003e；你发送给订阅者的电子邮件只是无尽数字堆中的一封。通过保持电子邮件简短且切中要点，你的邮件将有更大的机会能被阅读。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.sundays-company.ca/\\\" target=\\\"_blank\\\"\u003eSundays\u003c/a\u003e是一家家具公司，在黑色星期五和网络星期一期间，向其客户发送了简短且直截了当的邮件，以宣传年度最大促销活动。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Sundays在黑色星期五期间向订阅者发送了一封简短而甜美的促销邮件。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_3.jpg?v=1732713509\\\"\u003e\u003c/div\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003eSundays在黑色星期五期间向订阅者发送了一封简短而甜美的促销邮件。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.campaignmonitor.com/blog/email-marketing/email-length-best-practices-for-email-marketers-and-email-newbies/\\\" target=\\\"_blank\\\"\u003e根据Campaign Monitor的说法\u003c/a\u003e，理想的电子邮件文案长度在50到125词之间。这只是一个指导原则，你应根据目标受众进行实验。避免发送过长的邮件，以免读者中途划走。相反，要直截了当地表达你想传达的信息——即将到来的促销活动或新产品线的发布。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e7. 让邮件易于浏览\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e人们通常不会阅读电子邮件中的每一个字，至少在开始时不会。相反，在网上阅读时，人们通常采用一种\u003ca href=\\\"https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content\\\" target=\\\"_blank\\\"\u003eF形\u003c/a\u003e阅读模式，以提高效率，最初关注文本的上半部分，然后再向下滚动。读者的眼睛会快速浏览重要细节，以大致了解稿子的内容。\u003c/p\u003e\\n\u003cp\u003e将你的电子邮件结构化，帮助读者快速获取尽可能多的信息。这里有一些帮助你避免冗长的文本，选择略读内容的建议：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持段落简短\u003c/strong\u003e。使用“一段一个观点”的规则，保持你的信息清晰、简洁且切中要点。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用项目符号和列表\u003c/strong\u003e。将信息分解成项目符号和列表（如本条）比在文本块中使用句子更易于浏览。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e添加标题\u003c/strong\u003e。对于较长的电子邮件，使用引人注目的标题使你的电子邮件脱颖而出。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e添加图形\u003c/strong\u003e。添加相关图形或照片，例如产品快照，以打破文本并吸引读者的注意。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e加粗重要信息\u003c/strong\u003e。如果你的电子邮件有一个中心信息，例如促使读者回答调查或宣布合作，请\u003cstrong\u003e将该信息加粗\u003c/strong\u003e。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用CTA按钮\u003c/strong\u003e。通过带有颜色的CTA框和清晰的CTA文本，使你希望读者采取的行动显而易见。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e留出一些空白\u003c/strong\u003e。没有文本行之间的呼吸空间，浏览会变得更加困难；战略性地使用空白以使你的电子邮件看上去更流畅。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e这些简单的技巧可以使你的电子邮件更易于阅读，并最终更轻松地向订阅者传达你的信息。\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e8. 完善主题行\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e花时间撰写引人入胜和信息丰富的电子邮件只有在订阅者打开它时才有意义。这就是为什么在杂乱的收件箱中眼前一亮的标题如此重要。避免使用诸如全大写、过多的感叹号和表情符号等噱头，而是尝试以下技巧：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e像文案撰写者一样思考\u003c/strong\u003e。虽然电子邮件主题行不是杂志广告或广告牌，但请考虑撰写一个可以引起同样关注或激发对你电子邮件内容的好奇心的标题。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持简短\u003c/strong\u003e。大多数电子邮件客户端都有字符限制，超过后你的主题行将被截断。通过限制主题行的字符数，用更少的单词表达更多内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e让读者知道接下来会发生什么\u003c/strong\u003e。不要含糊其辞。让订阅者知道打开你的电子邮件后会有什么内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e增加紧迫感\u003c/strong\u003e。如果你有特别的定价促销或你网站上的销售即将结束，请在主题行中直接告知读者。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使其及时\u003c/strong\u003e。即将到来的日历日期，如节假日或活动，可以激励读者采取行动。如果你是一家会计服务公司，请告知订阅者税务日的到来；如果你销售定制装饰品，请告知读者圣诞节的送货截止日期。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持新颖\u003c/strong\u003e。过多使用“免费”等词汇可能会让读者失去兴趣，也可能影响投递率。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e思考一个能让读者点击的主题行，而不是让他们选择打开收件箱中的另一封邮件。\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e9. 考虑你的预览文本\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e如果主题行是你的标题，那么预览文本就是副标题。虽然主题行是订阅者首先看到的内容，但预览文本为你提供了另一个机会，以激励某人打开你的电子邮件。不要默认使用拉取预头文本或电子邮件第一行的预览文本。相反，定制你的预览文本，选择一个能够引导读者阅读你所要表达内容的句子。\u003c/p\u003e\\n\u003cp\u003e与其简单地用稍微不同的措辞重申主题行，不如考虑将这两行视为互补。以下是一些来自真实公司的示例：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: Allbirds 主题行: 内啡肽即将到来…… 预览文本: 让你新年正式开始的跑步必备单品。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: Bullet Journal 主题行: 最后的决议 预览文本: 寻找更好的变革工具\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: CB2 主题行: 限时闪购：20%折扣 预览文本: 仅限两天。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: Fable 主题行: 展示你的最佳#FableShelfie 预览文本: 获胜者将获得500美元的Fable购物券。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: Warby Parker 主题行: 想看看我们的下一季系列吗？ 预览文本: Warby Parker，快来看看\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e利用预览文本告诉订阅者邮件中的内容，并吸引他们点击并阅读你的信息。\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e10. 有一个引人注目的行动号召（CTA）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e电子邮件是激励行动的绝佳媒介；这就是行动号召（CTA）的作用。在你的电子邮件中添加CTA按钮，以明确读者应采取的行动。你的CTA文本应简短（1到5个词）且简洁，CTA按钮应从其余邮件中突出显示，清晰可见。\u003c/p\u003e\\n\u003cp\u003e可持续餐具品牌\u003ca href=\\\"https://www.shopify.ca/blog/fable-influencer-gifting\\\" target=\\\"_blank\\\"\u003eFable\u003c/a\u003e在促销邮件中使用直接的CTA，以引导订阅者访问其网站上的销售活动。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Fable使用清晰简单的CTA\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_5.jpg?v=1732713509\\\"\u003e\u003c/div\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003eFable使用清晰简单的CTA。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e\u003ca href=\\\"https://mejuri.com/\\\" target=\\\"_blank\\\"\u003eMejuri\u003c/a\u003e，一家日常精美珠宝品牌，使用合适的CTA引导流量到其网站上的金色系列。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Mejuri选择了一个聪明且清晰的CTA来引导网站流量到他们的金色系列。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_6.jpg?v=1732713509\\\"\u003e\u003c/div\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003eMejuri选择了一个聪明且清晰的CTA来引导网站流量到他们的金色系列。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e一些电子邮件营销工具，如Shopify Email，还提供将CTA\u003ca href=\\\"/blog/sell-faster-with-express-checkout-buttons-in-email\\\" target=\\\"_blank\\\"\u003e直接链接到结账\u003c/a\u003e的功能，这样订阅者在购买之前需要的步骤更少。\u003c/p\u003e\\n\u003cp\u003e通过跟踪在电子邮件中CTA的点击率（CTR），你可以确定哪些信息有效，哪些优惠最能吸引订阅者。\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e\u003cstrong\u003e11. 对内容进行A/B测试\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e大多数电子邮件营销平台中一个有价值的功能是通过A/B测试实验你的电子邮件内容，发送不同版本的单封电子邮件。\u003c/p\u003e\\n\u003cp\u003eA/B测试的工作原理如下：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e一版电子邮件（A）发送给你邮件列表的一个子集（例如，1,000名订阅者中的100名）。\u003c/li\u003e\\n\u003cli\u003e另一版电子邮件（B）发送给你邮件列表的另一个子集（例如，1,000名订阅者中的100名）。\u003c/li\u003e\\n\u003cli\u003e经过一段时间后，其中一封电子邮件“获胜”，根据打开率、点击率或你在电子邮件营销平台中设置的其他指标来确定。\u003c/li\u003e\\n\u003cli\u003e获胜的电子邮件版本随后发送给你邮件列表的其余部分（例如，1,000名订阅者中剩下的800名）。此过程可以是自动的或手动的。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e通过A/B测试，你可以比较电子邮件发送中的不同元素，以查看哪些表现最佳。以下是你可以通过A/B测试实验的不同元素列表：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e标题\u003c/li\u003e\\n\u003cli\u003e预览文本\u003c/li\u003e\\n\u003cli\u003eCTA按钮\u003c/li\u003e\\n\u003cli\u003e视觉效果\u003c/li\u003e\\n\u003cli\u003e文案\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e虽然A/B测试可以是一种有效的策略，但开发多个电子邮件可能会耗时且对小企业来说不切实际。开始时，测试你电子邮件的简单方面，如标题和预览文本。随着你的电子邮件营销策略扩展，考虑测试电子邮件的其他功能。\u003c/p\u003e\\n\u003cp\u003eA/B测试是电子邮件营销的最佳实践，因为它支持你验证你的假设。如果怀疑较短的电子邮件会比较长的表现更好，你可以进行实验。如果觉得在标题中提问会比陈述获得更高的打开率，你可以让订阅者来决定。随着时间的推移，对电子邮件的不同元素进行A/B测试将使你越来越接近适合你业务的获胜公式。虽然\u003ca href=\\\"https://cxl.com/blog/email-testing/\\\" target=\\\"_blank\\\"\u003e电子邮件测试\u003c/a\u003e是有价值的，但确保你测量的是正确的内容。虽然打开率和点击率等指标很有价值，但更重要的是知道你的电子邮件在将客户转化为订阅者等目标方面的有效性。\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e\u003cstrong\u003e12. 使用受众细分\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e相较于其他营销渠道，电子邮件营销的一个关键优势是能够通过受众细分发送量身定制的电子邮件，从而产生更具针对性和细化的活动。\u003c/p\u003e\\n\u003cp\u003e通过在订阅时捕获有关订阅者的重要信息，或根据电子邮件或网站活动创建不同的细分，你可以向邮件列表的不同细分发送相关更新（例如，四组250名订阅者的细分），而不是向整个列表发送广泛的电子邮件（例如，一个1,000名订阅者的集合）。\u003c/p\u003e\\n\u003cp\u003e一项\u003ca href=\\\"https://mailchimp.com/resources/effects-of-list-segmentation-on-email-marketing-stats/\\\" target=\\\"_blank\\\"\u003e由Mailchimp进行的小型电子邮件研究\u003c/a\u003e，抽样2,000名发送细分活动的用户，发现细分活动比非细分活动更有效：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e打开率比非细分活动高14.31%\u003c/li\u003e\\n\u003cli\u003e点击率比非细分活动高100.95%\u003c/li\u003e\\n\u003cli\u003e退订率比非细分活动低9.37%\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e以下是你可以\u003ca href=\\\"/zh/segmentation\\\" target=\\\"_blank\\\"\u003e细分电子邮件列表\u003c/a\u003e的几种不同方式：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于提供的人口统计信息，如性别、年龄或位置。\u003c/strong\u003e如果你有一家专供男女服装的公司，你可以向每个细分发送不同的电子邮件，提供产品选项和信息。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于表达的内容兴趣。\u003c/strong\u003e一家销售厨房、客厅、餐厅和卧室家具的商店可以在注册过程中询问网站访问者对哪些内容感兴趣。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于请求的电子邮件频率。\u003c/strong\u003e如果你生成大量电子邮件内容，你可以在注册时询问订阅者希望多频繁接收你的内容，并随后将他们细分为“每两周一次”、“每周一次”或“每天一次”等类别。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于网站活动。\u003c/strong\u003e根据电子邮件订阅者最后一次访问网站的时间，或他们在网站上查看的内容，你可以发送有针对性的提醒和提示。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于购买历史。\u003c/strong\u003e根据客户的购买情况进行细分，允许你发送反馈请求或特定产品相关内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于电子邮件参与度。\u003c/strong\u003e电子邮件营销平台通常提供有关订阅者如何与你的电子邮件互动的信息，包括打开和点击，这可以用于创建细分。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e许多电子邮件营销平台使此过程简单且自动化。然而，细分在拥有丰富内容时效果最佳，这可能需要时间和精力来创建。随着你业务的增长和电子邮件营销策略的扩展，你可以随着时间的推移使电子邮件活动更加细化和有针对性。\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e\u003cstrong\u003e13. 确保你的邮件可访问\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e视觉障碍和视力障碍（如色盲）比您想象的要普遍得多。通过对你的电子邮件进行一些调整，你可以使其更容易被更广泛的读者群体访问，这些读者可能有视觉限制或使用电子阅读器查看你的内容。虽然\u003ca href=\\\"https://www.w3.org/TR/WCAG/\\\" target=\\\"_blank\\\"\u003e网络可访问性\u003c/a\u003e（或\u003ca href=\\\"https://www.a11yproject.com/\\\" target=\\\"_blank\\\"\u003ea11y\u003c/a\u003e）是一个广泛的主题，但以下是一些有助于使尽可能多的人访问你发送的电子邮件的指南：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用图像替代文本\u003c/strong\u003e。为图像添加描述性alt文本。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用有意义的锚文本\u003c/strong\u003e。避免使用“点击这里”这样的锚文本；相反，请使用描述性锚文本。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e确保你的电子邮件可通过键盘访问\u003c/strong\u003e。测试你的电子邮件是否可以仅通过键盘进行导航，以便不使用鼠标的读者使用。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用深色字体\u003c/strong\u003e。黑色和深灰色等字体颜色通常是最易于阅读的。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用对比\u003c/strong\u003e。尝试通过在线\u003ca href=\\\"https://webaim.org/resources/contrastchecker/\\\" target=\\\"_blank\\\"\u003e对比检查器\u003c/a\u003e运行你电子邮件中的颜色选择，以确保内容易于辨认。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e通过遵循这些指南，你可以分享让更多订阅者能够参与的信息。\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e\u003cstrong\u003e14. 优化移动设备体验\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e由于营销电子邮件通常是在台式计算机上草拟和编辑的，因此电子邮件在移动设备上的显示可能被忽视。但是移动客户端占\u003ca href=\\\"https://www.getresponse.com/resources/reports/email-marketing-benchmarks\\\" target=\\\"_blank\\\"\u003e41.6%的电子邮件打开率\u003c/a\u003e。幸运的是，有一个简单的解决办法：在发送之前测试你的电子邮件，检查其在移动设备上的呈现效果。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://partakefoods.com/\\\" target=\\\"_blank\\\"\u003ePartake\u003c/a\u003e是一家无麸质、素食和过敏友好的食品公司，创建了在各设备上都能良好显示的生动邮件。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Partake发送的促销邮件在各设备上看起来无缝。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_8.jpg?v=1732713509\\\"\u003e\u003c/div\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003ePartake发送的促销邮件在各设备上看起来无缝。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e选择具有响应式设计模板的电子邮件营销平台，这些模板在各种设备上（从台式机到移动设备再到平板电脑）看起来都很好。\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e\u003cstrong\u003e15. 设定一致的发送频率\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e电子邮件内容是一回事，电子邮件发送频率又是另一回事。作为电子邮件营销策略的一部分，决定你的发送频率和时间。这感觉像是一项复杂的任务；关于你应该多频繁发送营销电子邮件和何时发送的数据显示不胜枚举。然而，可以说，许多基于发送频率的打开率和点击率的差异相对较小。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e频率。\u003c/strong\u003e\u003ca href=\\\"https://www.mailerlite.com/blog/email-cadence-and-frequency-best-practices\\\" target=\\\"_blank\\\"\u003eMailerLite发现\u003c/a\u003e，月度发送的电子邮件的打开率中位数最高，为40.33%，而每周发送超过七次的电子邮件的打开率最低，为37.67%。另一方面，月度发送的电子邮件的点击率中位数为14.29%，而每周发送超过七次的电子邮件的点击率为16.67%。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e时间。\u003c/strong\u003e\u003ca href=\\\"https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/#five\\\" target=\\\"_blank\\\"\u003eCampaign Monitor\u003c/a\u003e发现，周五的打开率最佳，为18.9%，而周六的打开率最低，为17.3%。周五的点击率也最佳，为2.7%，而周六的点击率最低，为2.4%。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e最终，订阅者的最佳表现将取决于多种因素，包括你提供的业务和你所在的行业。Campaign Monitor的研究最终发现，最佳打开率仅比最差的高出9%；过于关注时间可能不如测试电子邮件的其他方面重要。作为电子邮件营销的最佳实践，优先考虑一致性最终将是找到最高参与度的最佳方式。\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e\u003cstrong\u003e16. 利用分析数据驱动你的电子邮件营销策略\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e利用分析数据做出基于数据的电子邮件营销策略决策。通过关注不同活动的\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e电子邮件营销指标\u003c/a\u003e，你可以调整发送内容，以更好地吸引读者。以下是一些值得关注的指标：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e打开率。\u003c/strong\u003e打开电子邮件通讯的订阅者百分比。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e点击率（CTR）。\u003c/strong\u003e打开\u003ca href=\\\"/blog/email-newsletter\\\" target=\\\"_blank\\\"\u003e电子邮件简报\u003c/a\u003e后，点击链接的订阅者百分比。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e退订率。\u003c/strong\u003e打开电子邮件后选择不再接收你的\u003ca href=\\\"/blog/email-newsletter\\\" target=\\\"_blank\\\"\u003e电子邮件简报\u003c/a\u003e的订阅者百分比。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e将你活动的分析与\u003ca href=\\\"https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/\\\" target=\\\"_blank\\\"\u003e电子邮件营销基准\u003c/a\u003e进行比较，查看你的表现如何，是否有改进的空间。然而，虽然了解这些数字是好的，但也要避免过于强调它们的重要性。打开率或点击率终归会比昨天更好的。\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e\u003cstrong\u003e17. 包含分享选项以进行传播\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e通过添加选项让读者分享你的电子邮件，设置你的通讯以便传播。虽然读者可以转发电子邮件，但你也可以提示订阅者使用电子邮件中的分享选项与朋友、家人和关注者分享发送内容。许多电子邮件营销平台，如Mailchimp，支持启用以下分享选项：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e活动URL链接\u003c/li\u003e\\n\u003cli\u003eFacebook分享按钮\u003c/li\u003e\\n\u003cli\u003eTwitter分享按钮\u003c/li\u003e\\n\u003cli\u003eLinkedIn分享按钮\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e启用URL和社交分享可以将你的电子邮件展示给新受众，帮助他们找到你的业务，甚至促进他们订阅。\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e\u003cstrong\u003e18. 使用引导磁铁吸引更多订阅者\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e引导磁铁是一种有效的策略，可以鼓励网站访问者订阅你的电子邮件列表。引导磁铁是提供给某人的免费资源，以换取他们的联系信息（例如，电子邮件地址、姓名、电话号码、人口统计信息）。例如，销售生产力日记的企业可以在其网站上设置引导磁铁弹出窗口，提供年度规划PDF资源以换取电子邮件地址。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.encircled.ca/\\\" target=\\\"_blank\\\"\u003eEncircled\u003c/a\u003e是一家专注于可持续服装的慢时尚品牌，通过让网站访问者回答一项调查来提示他们订阅邮件列表，从而获取他们的时尚档案。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Encircled使用5分钟测验的结果作为引导磁铁，鼓励注册他们的邮件列表。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_10.jpg?v=1732713509\\\"\u003e\u003c/div\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003eEncircled使用5分钟测验的结果作为引导磁铁，鼓励注册他们的邮件列表。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e以下是你可以尝试的一些引导磁铁类型：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e电子书、白皮书或指南\u003c/li\u003e\\n\u003cli\u003e工作表\u003c/li\u003e\\n\u003cli\u003e信息图\u003c/li\u003e\\n\u003cli\u003e网络研讨会\u003c/li\u003e\\n\u003cli\u003e模板\u003c/li\u003e\\n\u003cli\u003e检查清单\u003c/li\u003e\\n\u003cli\u003e电子邮件课程\u003c/li\u003e\\n\u003cli\u003e测验结果\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e除了帮助你扩列外，引导磁铁还可以让你从发送的第一封电子邮件中为某人提供价值。这给订阅者留下了积极的第一印象，迅速建立对你产品的兴趣和对你品牌的亲和力。此外，通过引导表单收集的信息可以用于电子邮件细分，并为订阅者提供量身定制的电子邮件营销体验。\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e\u003cstrong\u003e19. 定期清理你的邮件列表\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e虽然扩大电子邮件订阅者的数量可能很有价值，但最终，订阅者数量只是一个虚指标：看似令人印象深刻但对你业务的底线没有影响的数据点。\u003c/p\u003e\\n\u003cp\u003e另一方面，电子邮件营销指标如打开率、点击率和转化率则更具信息性。例如，5,000名订阅者的点击率为5%的列表将比10,000名订阅者的点击率为1%的列表为你的网站带来更多流量。此外，一个参与度高的列表可以通过减少垃圾邮件投诉或退订来提高你的投递率。\u003c/p\u003e\\n\u003cp\u003e如果列表中有大量订阅者在几个月内未与你的内容互动，值得尝试重新吸引他们或将他们从你的列表中移除，以保持列表的参与度。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e重新吸引不活跃的订阅者。\u003c/strong\u003e利用电子邮件营销平台中的工具识别不活跃的订阅者。然后，创建滴灌邮件重新吸引活动，或发送电子邮件请求他们表达对留在列表上的兴趣。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e从列表中移除订阅者。\u003c/strong\u003e在尝试重新吸引不活跃的订阅者后，移除仍然不活跃的电子邮件订阅者，或移除未对表达兴趣的提示作出回应的订阅者。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e许多电子邮件营销平台采用按量定价，根据你拥有的订阅者数量收费。定期清理你的列表不仅可以保持列表参与度，还可以帮助你节省可以重新分配到其他业务部分的资金。\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e\u003cstrong\u003e20. 简化退订流程\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e尽管你已经尽力而为，但并非每个订阅者都会对你的电子邮件感到兴奋、想参与和充满活力。邮件列表中的一部分人会选择退订，可能是在你发送的电子邮件之后。然而，如前所述，订阅者数量并不是你最应该关注的数字。让未参与或不感兴趣的读者离开你的列表从长远来看是有益的。避免以下阻碍订阅者离开邮件列表的退订策略：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e没有退订按钮。\u003c/strong\u003e这不仅违反了相关反垃圾邮件政策，还会让订阅者感到恼火，损害你的品牌形象。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e隐藏退订按钮。\u003c/strong\u003e避免使用黑帽营销策略，例如将退订链接设置为白色，使其难以被发现。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e要求人们发送电子邮件以退订。\u003c/strong\u003e退订应尽可能简单，只需一到两次点击。不要要求订阅者通过发送电子邮件来选择退出列表。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在退订前要求反馈。\u003c/strong\u003e回答调查不应成为退订邮件列表的条件。虽然询问读者为什么离开是完全可以的，但这应是可选的，并应在订阅者从你的列表中删除后进行。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e如果选择加入邮件列表是某人对许可营销说“是”，那么选择退订就是在说“否”。你应尽可能简化这个过程，在发送的每封电子邮件的底部清晰地放置退订按钮，以遵守法律并留下良好的最后印象。\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003e制定将订阅者转化为购买者的电子邮件策略\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e遵循似乎无尽的电子邮件营销最佳实践最初可能会让人感到望而生畏。但随着你巩固电子邮件营销策略，许多最佳实践将变得自然而然。你将本能地选择以易于浏览的方式构建电子邮件，并检查电子邮件活动分析，挖掘见解以指导下次发送。\u003c/p\u003e\\n\u003cp\u003e将这些实践付诸于使用将改善你发送给订阅者的电子邮件，使读者更愿意阅读到消息的结尾或点击访问你的网站。通过有意地接触电子邮件营销，每次发送都是将电子邮件转化为对你业务的兴趣的机会。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003e电子邮件营销最佳实践——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e电子邮件营销最佳实践是什么？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e电子邮件营销最佳实践是企业在向其邮件列表中的订阅者发送电子邮件时应遵循的一般指南。电子邮件营销最佳实践是所有长期电子邮件营销策略的核心支柱。遵循这些最佳实践可以帮助公司发送更好的电子邮件，构建更好的电子邮件活动，吸引客户，推动更多业务流向你的网站，并确保你的电子邮件营销策略符合相关反垃圾邮件法规。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e电子邮件营销最佳实践有哪些，举例说明？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e电子邮件营销最佳实践包括使用双重确认的电子邮件注册、发送欢迎邮件、避免使用无回复的电子邮件地址、个性化电子邮件、对内容进行A/B测试、细分受众、优化移动设备发送，以及定期清理邮件列表等。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e电子邮件营销最佳实践如何帮助我开展业务？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e采用电子邮件营销最佳实践意味着向你的订阅者发送更好的电子邮件，这些邮件能够被送达、打开和参与。根据这些指南撰写的电子邮件将帮助订阅者对你的公司更有品牌亲和力，对你的产品产生信任，并对你的服务产生兴趣。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e发送电子邮件给订阅者时应避免哪些做法？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e有许多电子邮件营销失误，包括单次确认的电子邮件注册、购买第三方电子邮件列表、发送个人化电子邮件，以及维护一个庞大但未参与的列表。通过遵循电子邮件营销最佳实践，你可以避免导致读者脱离或退订你邮件列表的发送失误。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"20条电子邮件营销最佳实践助你扩列，建立品牌信任度，让订阅者成为你最忠实的顾客。\",\"excerptHtml\",\"\u003cspan style=\\\"font-weight: 400;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"font-weight: 400;\\\"\u003e20条电子邮件营销最佳实践助你扩列，建立品牌信任度，让订阅者成为你最忠实的顾客。\u003c/span\u003e\",\"seo\",{\"_1959\":1994,\"_339\":-5,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,1997,-5,-5,-5],{\"_1959\":1998,\"_1999\":2000,\"_2001\":2002},\"Metafield\",\"value\",\"{\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/email-marketing-best-practices\\\"}\",\"key\",\"hreflang_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2024年11月24日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e发送一两封电子邮件很简单。但要制定一个长期的电子邮件策略来推动业务增长，则需要采用特意的方法，遵循电子邮件营销的最佳实践。从吸引新订阅者的正确策略到让读者轻松退订的最佳方式，电子邮件营销的世界有许多值得学习的规则。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e通过关注电子邮件最佳实践，你将能与客户建立联系，并通过将订阅者转化为购买者来推动业务增长。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果不遵循这些指南，可能会导致在桌面上看起来正常但在移动设备上显示不佳的邮件，或是一个庞大但未参与的邮件列表，甚至是根本无人打开的邮件。通过关注电子邮件最佳实践，你将能够与客户建立联系，并通过将订阅者转化为购买者来推动业务增长。\u003c/p\u003e\\n\u003cp\u003e如果你刚开始接触电子邮件营销，或者在扩展邮件列表时遇到了瓶颈，本文将提供一些增强电子邮件营销效果的技巧，帮助你制定有效的电子邮件营销策略。下面我们将介绍20条电子邮件最佳实践，帮助你优化邮件，超越一次性发送的邮件，建立可持续的电子邮件营销策略，为你的业务带来回报。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003e目录\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e20条电子邮件营销最佳实践\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e制定将订阅者转化为购买者的电子邮件策略\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e电子邮件营销最佳实践——常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e获取免费的电商电子邮件模板\u003c/p\u003e\\n\u003cp\u003e使用我们可自定义的电子邮件模板创建将订阅转化为销售的邮件。自信地设置你的第一个电子邮件活动，今天就开始推动销售吧！\u003c/p\u003e\\n\u003ca href=\\\"/first-sale/email-templates?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解更多\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003e20条电子邮件营销最佳实践\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e使用双重确认的电子邮件注册\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e发送欢迎邮件\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e避免使用无回复的电子邮件地址\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e个性化你的电子邮件\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e以随意和对话的方式写作\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e保持邮件简短\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e让邮件易于浏览\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e完善主题行\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e考虑您的预览文本\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e有一个引人注目的行动号召（CTA）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e对内容进行A/B测试\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e使用受众细分\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e确保您的邮件可访问\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e优化移动设备体验\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003e设定一致的发送频率\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003e利用分析数据驱动您的电子邮件营销策略\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003e包括分享选项以进行传播\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003e使用引导磁铁吸引更多订阅者\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003e定期清理您的邮件列表\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003e简化退订流程\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e几分钟内使用Shopify Email创建品牌邮件\u003c/p\u003e\\n\u003cp\u003e通过Shopify Email，轻松创建、发送、自动化和跟踪电子邮件活动，所有操作均可在Shopify后台完成，无需编码。\u003c/p\u003e\\n\u003ca href=\\\"/email-marketing?itcat=coreblog\u0026amp;itterm=shopify-email-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解Shopify Email\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e1. 使用双重确认的电子邮件注册\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e通过电子邮件发送信息和优惠是一种许可营销形式，这是塞思·戈丁（Seth Godin）在其著作\u003ca href=\\\"https://seths.store/permission-marketing/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e《许可营销》\u003c/a\u003e 中提出的概念。戈丁主张客户应主动选择接收营销信息，并决定何时、何地以及如何接收广告，这被认为是将旁观者转化为客户最有效（且最尊重）的方式。当网站访问者、潜在客户或以前的买家注册你的邮件列表时，他们是在授权你与他们沟通。\u003c/p\u003e\\n\u003cp\u003e与单次确认相比，双重确认的电子邮件注册通过额外的确认步骤帮助你收集电子邮件地址，确保你确实获得了某人的授权以发送电子邮件。这种方法可以防止虚假注册，并有助于确保你遵守相关法律法规。\u003c/p\u003e\\n\u003cp\u003e以下是双重确认电子邮件注册的实际操作：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e网站访问者在你的网站着陆页上填写注册表。\u003c/li\u003e\\n\u003cli\u003e他们收到一封确认注册邮件。\u003c/li\u003e\\n\u003cli\u003e确认后，他们正式成为已选择接收邮件的订阅者。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e\u003ca href=\\\"https://beneathyourmask.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eBeneath Your Mask\u003c/a\u003e是一家奢侈\u003ca href=\\\"/ca/blog/beneath-your-mask-bootstrapping\\\" target=\\\"_blank\\\"\u003e护肤品公司\u003c/a\u003e，使用双重确认电子邮件注册，并在订阅者加入其列表后发送欢迎邮件。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1A.jpg?v=1732713509\\\" alt=\\\"Beneath Your Mask在将新订阅者添加到其列表之前使用双重确认的电子邮件页面\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1A.jpg?v=1732713509\\\"\u003e\u003c/div\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003eBeneath Your Mask在将新订阅者添加到其列表之前使用双重确认的电子邮件。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e\u0026nbsp;Beneath Your Mask在收到双重确认后发送欢迎邮件。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1B.jpg?v=1732713509\\\" alt=\\\"Beneath Your Mask的欢迎邮件\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_1B.jpg?v=1732713509\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e许多电子邮件营销平台，如\u003ca href=\\\"/email-marketing\\\" target=\\\"_blank\\\"\u003eShopify Email\u003c/a\u003e，提供启用双重确认电子邮件注册的选项，以帮助企业维护高质量的邮件列表。这一电子邮件营销最佳实践将帮助你建立一个参与度高的列表，并保持高打开率，从而促成销售。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e2. 发送欢迎邮件\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在客户选择接收电子邮件后，发送一封\u003ca href=\\\"/ca/blog/welcome-email\\\" target=\\\"_blank\\\"\u003e欢迎邮件\u003c/a\u003e以建立早期联系，并为即将到来的内容做好准备。欢迎邮件的\u003ca href=\\\"https://www.getresponse.com/resources/reports/email-marketing-benchmarks\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e平均打开率超过86%\u003c/a\u003e，值得好好利用。大多数\u003ca href=\\\"/ca/blog/email-marketing-services\\\" target=\\\"_blank\\\"\u003e电子邮件营销服务\u003c/a\u003e，包括Shopify内置的\u003ca href=\\\"/zh/marketing-automation\\\" target=\\\"_blank\\\"\u003e营销自动化\u003c/a\u003e，支持在新订阅者加入邮件列表后自动发送欢迎邮件。确保你的欢迎邮件是常青的，并与新订阅者相关。\u003c/p\u003e\\n\u003cp\u003e以下是几种让你首次向订阅者发送的邮件更有价值的方法：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e介绍你自己和你的业务\u003c/strong\u003e。欢迎邮件是建立品牌亲和力和与订阅者情感联系的良好机会。告诉新读者一些关于你和你创办公司的故事，让他们了解从构想到发布的整个过程。添加个人元素，如团队照片和电子邮件底部的手写签名。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e发送你最佳内容的精选列表\u003c/strong\u003e。如果你的电子邮件营销策略的一部分是分享有用的信息和技巧，新订阅者可能会错过你之前丰富积累的内容。利用首次向新读者发送的邮件，精选几篇你最受欢迎的文章或邮件内容。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e提供折扣或促销优惠\u003c/strong\u003e。许多企业通过提供促销折扣（例如，首次订单享受10%折扣）来激励网站访问者注册电子邮件邮件列表。在这种情况下，利用你的欢迎邮件兑现这一承诺，为订阅者提供折扣码，甚至推荐他们可以尽情购买的产品。或者，利用惊喜的元素，给新订阅者提供意想不到的折扣，以激发他们的喜悦之情。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"/ca/blog/bushbalm-business-journey\\\" target=\\\"_blank\\\"\u003eBushbalm\u003c/a\u003e是一家开发自然护肤产品线的公司，通过提供促销折扣来鼓励网站访问者注册其邮件列表。在其欢迎邮件中，向新订阅者提供限时特别优惠。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_2.jpg?v=1732713509\\\" alt=\\\"Bushbalm欢迎邮件\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_2.jpg?v=1732713509\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e\u0026nbsp;Bushbalm向新订阅者发送包含折扣码的欢迎邮件。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e与订阅者的首次接触是一个不容错过的机会；你更应为欢迎邮件设定一个目标，以实现你的业务目的。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e3. 避免使用无回复的电子邮件地址\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e通过直接联系订阅者的收件箱，电子邮件营销是与读者建立稳固关系的机会。你使用的电子邮件地址类型会影响这种关系。作为电子邮件营销的最佳实践，避免使用无回复的电子邮件地址。应选择一个有效的电子邮件地址，以便订阅者可以进行实际回复。以下是两者之间的区别：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e无回复电子邮件地址\u003c/strong\u003e。这种类型的电子邮件地址未设置为接收来信。通常结构为noreply@公司.com。这对于\u003ca href=\\\"/blog/ecommerce-transaction-emails\\\" target=\\\"_blank\\\"\u003e事务性邮件\u003c/a\u003e（例如，购买或发货确认、密码重置等）是一个不错的选择，但定期发送给订阅者的邮件则应避免使用。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e有效的电子邮件地址\u003c/strong\u003e。这种类型的电子邮件地址已设置为接收来信。通常采用别名，例如leslie@公司.com或hello@公司.com。这对于定期发送给订阅者的邮件是一个不错的选择。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e监控企业的收件箱，及时回复来信。随着公司业务的增长，设置收件箱以过滤掉自动回复邮件，并将订阅者的回复自动转发给客户服务专员。看起来个性化的电子邮件鼓励订阅者参与和反馈，这可以帮助你了解客户并\u003ca href=\\\"https://sherpablog.marketingsherpa.com/email-marketing/email-deliverability-gmail-priority-inbox/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e对你的电子邮件投递率产生积极影响\u003c/a\u003e。\u0026nbsp;\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e4. 电子邮件个性化\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e通过个性化你发送的电子邮件，与订阅者建立联系并为他们提供最大价值。向电子邮件中添加个人化元素的最简单方法之一是\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/promoting-marketing/create-marketing/shopify-email/create-email\\\" target=\\\"_blank\\\"\u003e在电子邮件营销平台上使用订阅者的名字\u003c/a\u003e。不过这也只是许多添加个性化的方法之一。\u003c/p\u003e\\n\u003cp\u003e选择一个具有\u003ca href=\\\"/zh/marketing-automation\\\" target=\\\"_blank\\\"\u003e强大自动化功能\u003c/a\u003e的电子邮件营销平台，使你能够带来个性化的电子邮件体验：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e网站浏览电子邮件\u003c/strong\u003e。使用与你网站集成的电子邮件营销平台，如果网站访问者成为订阅者并选择接受网站Cookies，你可以根据他们在你网站上的浏览历史发送电子邮件。例如，如果是在线商店，自动发送的电子邮件可以向他们发送一些他们点击但未购买的商品。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e放弃购物车电子邮件\u003c/strong\u003e。有时客户会到结账页面但未完成购买。自动发送放弃购物车电子邮件可以向他们的收件箱发送提醒，促使他们进行购买。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e生日优惠电子邮件\u003c/strong\u003e。在电子邮件订阅表单上收集生日信息，以便在订阅者生日时发送优惠码作为庆祝礼物。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e产品购买教程电子邮件\u003c/strong\u003e。当有人进行特定购买时，向他们发送帮助他们充分利用最新购买优惠的邮件。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e个性化帮助你发送“及时”的电子邮件，为订阅者提供定制体验。\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e5. 以随意和对话的方式写作\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e作为企业，你希望以一种精致和专业的方式接触客户。然而，实际上，这可能导致过于正式的语气，让你的电子邮件听起来冷漠且缺乏个性。相反，要选择一种随意和对话的语气来撰写电子邮件。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e避免复杂的语言\u003c/strong\u003e。通常人们订阅电子邮件列表是因为他们希望获得专家的信息。然而，专业知识可以在不使用过于复杂的语言的情况下传达，过于复杂的语言会使写作难以理解并使读者感到疏远。相反，要保持你的语言简单明了。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e省略行话和缩略语\u003c/strong\u003e。行业可能有内部人员熟悉的行话和缩略语。然而，并不是所有阅读你电子邮件的人都了解这些。请完整写出缩略语，并使用通俗易懂的术语，以免造成混淆。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e像可信赖的顾问或朋友一样说话\u003c/strong\u003e。在撰写电子邮件时，采用你在给朋友提供建议时可能使用的声音。直接而坦诚，但也要轻松幽默。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e这些小变化可能会使你的电子邮件从被立即归档的邮件转变为订阅者愿意阅读到最后的邮件。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e6. 保持邮件简短\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e平均而言，一个人每天发送和接收\u003ca href=\\\"https://www.campaignmonitor.com/resources/knowledge-base/how-many-emails-does-the-average-person-receive-per-day/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e121封商业电子邮件\u003c/a\u003e；你发送给订阅者的电子邮件只是无尽数字堆中的一封。通过保持电子邮件简短且切中要点，你的邮件将有更大的机会能被阅读。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.sundays-company.ca/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eSundays\u003c/a\u003e是一家家具公司，在黑色星期五和网络星期一期间，向其客户发送了简短且直截了当的邮件，以宣传年度最大促销活动。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Sundays在黑色星期五期间向订阅者发送了一封简短而甜美的促销邮件。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_3.jpg?v=1732713509\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003eSundays在黑色星期五期间向订阅者发送了一封简短而甜美的促销邮件。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.campaignmonitor.com/blog/email-marketing/email-length-best-practices-for-email-marketers-and-email-newbies/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e根据Campaign Monitor的说法\u003c/a\u003e，理想的电子邮件文案长度在50到125词之间。这只是一个指导原则，你应根据目标受众进行实验。避免发送过长的邮件，以免读者中途划走。相反，要直截了当地表达你想传达的信息——即将到来的促销活动或新产品线的发布。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e7. 让邮件易于浏览\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e人们通常不会阅读电子邮件中的每一个字，至少在开始时不会。相反，在网上阅读时，人们通常采用一种\u003ca href=\\\"https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eF形\u003c/a\u003e阅读模式，以提高效率，最初关注文本的上半部分，然后再向下滚动。读者的眼睛会快速浏览重要细节，以大致了解稿子的内容。\u003c/p\u003e\\n\u003cp\u003e将你的电子邮件结构化，帮助读者快速获取尽可能多的信息。这里有一些帮助你避免冗长的文本，选择略读内容的建议：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持段落简短\u003c/strong\u003e。使用“一段一个观点”的规则，保持你的信息清晰、简洁且切中要点。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用项目符号和列表\u003c/strong\u003e。将信息分解成项目符号和列表（如本条）比在文本块中使用句子更易于浏览。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e添加标题\u003c/strong\u003e。对于较长的电子邮件，使用引人注目的标题使你的电子邮件脱颖而出。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e添加图形\u003c/strong\u003e。添加相关图形或照片，例如产品快照，以打破文本并吸引读者的注意。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e加粗重要信息\u003c/strong\u003e。如果你的电子邮件有一个中心信息，例如促使读者回答调查或宣布合作，请\u003cstrong\u003e将该信息加粗\u003c/strong\u003e。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用CTA按钮\u003c/strong\u003e。通过带有颜色的CTA框和清晰的CTA文本，使你希望读者采取的行动显而易见。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e留出一些空白\u003c/strong\u003e。没有文本行之间的呼吸空间，浏览会变得更加困难；战略性地使用空白以使你的电子邮件看上去更流畅。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e这些简单的技巧可以使你的电子邮件更易于阅读，并最终更轻松地向订阅者传达你的信息。\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e8. 完善主题行\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e花时间撰写引人入胜和信息丰富的电子邮件只有在订阅者打开它时才有意义。这就是为什么在杂乱的收件箱中眼前一亮的标题如此重要。避免使用诸如全大写、过多的感叹号和表情符号等噱头，而是尝试以下技巧：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e像文案撰写者一样思考\u003c/strong\u003e。虽然电子邮件主题行不是杂志广告或广告牌，但请考虑撰写一个可以引起同样关注或激发对你电子邮件内容的好奇心的标题。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持简短\u003c/strong\u003e。大多数电子邮件客户端都有字符限制，超过后你的主题行将被截断。通过限制主题行的字符数，用更少的单词表达更多内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e让读者知道接下来会发生什么\u003c/strong\u003e。不要含糊其辞。让订阅者知道打开你的电子邮件后会有什么内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e增加紧迫感\u003c/strong\u003e。如果你有特别的定价促销或你网站上的销售即将结束，请在主题行中直接告知读者。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使其及时\u003c/strong\u003e。即将到来的日历日期，如节假日或活动，可以激励读者采取行动。如果你是一家会计服务公司，请告知订阅者税务日的到来；如果你销售定制装饰品，请告知读者圣诞节的送货截止日期。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持新颖\u003c/strong\u003e。过多使用“免费”等词汇可能会让读者失去兴趣，也可能影响投递率。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e思考一个能让读者点击的主题行，而不是让他们选择打开收件箱中的另一封邮件。\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e9. 考虑你的预览文本\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e如果主题行是你的标题，那么预览文本就是副标题。虽然主题行是订阅者首先看到的内容，但预览文本为你提供了另一个机会，以激励某人打开你的电子邮件。不要默认使用拉取预头文本或电子邮件第一行的预览文本。相反，定制你的预览文本，选择一个能够引导读者阅读你所要表达内容的句子。\u003c/p\u003e\\n\u003cp\u003e与其简单地用稍微不同的措辞重申主题行，不如考虑将这两行视为互补。以下是一些来自真实公司的示例：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: Allbirds 主题行: 内啡肽即将到来…… 预览文本: 让你新年正式开始的跑步必备单品。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: Bullet Journal 主题行: 最后的决议 预览文本: 寻找更好的变革工具\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: CB2 主题行: 限时闪购：20%折扣 预览文本: 仅限两天。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: Fable 主题行: 展示你的最佳#FableShelfie 预览文本: 获胜者将获得500美元的Fable购物券。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公司\u003c/strong\u003e: Warby Parker 主题行: 想看看我们的下一季系列吗？ 预览文本: Warby Parker，快来看看\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e利用预览文本告诉订阅者邮件中的内容，并吸引他们点击并阅读你的信息。\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e10. 有一个引人注目的行动号召（CTA）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e电子邮件是激励行动的绝佳媒介；这就是行动号召（CTA）的作用。在你的电子邮件中添加CTA按钮，以明确读者应采取的行动。你的CTA文本应简短（1到5个词）且简洁，CTA按钮应从其余邮件中突出显示，清晰可见。\u003c/p\u003e\\n\u003cp\u003e可持续餐具品牌\u003ca href=\\\"/ca/blog/fable-influencer-gifting\\\" target=\\\"_blank\\\"\u003eFable\u003c/a\u003e在促销邮件中使用直接的CTA，以引导订阅者访问其网站上的销售活动。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Fable使用清晰简单的CTA\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_5.jpg?v=1732713509\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003eFable使用清晰简单的CTA。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e\u003ca href=\\\"https://mejuri.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eMejuri\u003c/a\u003e，一家日常精美珠宝品牌，使用合适的CTA引导流量到其网站上的金色系列。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Mejuri选择了一个聪明且清晰的CTA来引导网站流量到他们的金色系列。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_6.jpg?v=1732713509\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003eMejuri选择了一个聪明且清晰的CTA来引导网站流量到他们的金色系列。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e一些电子邮件营销工具，如Shopify Email，还提供将CTA\u003ca href=\\\"/blog/sell-faster-with-express-checkout-buttons-in-email\\\" target=\\\"_blank\\\"\u003e直接链接到结账\u003c/a\u003e的功能，这样订阅者在购买之前需要的步骤更少。\u003c/p\u003e\\n\u003cp\u003e通过跟踪在电子邮件中CTA的点击率（CTR），你可以确定哪些信息有效，哪些优惠最能吸引订阅者。\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e\u003cstrong\u003e11. 对内容进行A/B测试\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e大多数电子邮件营销平台中一个有价值的功能是通过A/B测试实验你的电子邮件内容，发送不同版本的单封电子邮件。\u003c/p\u003e\\n\u003cp\u003eA/B测试的工作原理如下：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e一版电子邮件（A）发送给你邮件列表的一个子集（例如，1,000名订阅者中的100名）。\u003c/li\u003e\\n\u003cli\u003e另一版电子邮件（B）发送给你邮件列表的另一个子集（例如，1,000名订阅者中的100名）。\u003c/li\u003e\\n\u003cli\u003e经过一段时间后，其中一封电子邮件“获胜”，根据打开率、点击率或你在电子邮件营销平台中设置的其他指标来确定。\u003c/li\u003e\\n\u003cli\u003e获胜的电子邮件版本随后发送给你邮件列表的其余部分（例如，1,000名订阅者中剩下的800名）。此过程可以是自动的或手动的。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e通过A/B测试，你可以比较电子邮件发送中的不同元素，以查看哪些表现最佳。以下是你可以通过A/B测试实验的不同元素列表：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e标题\u003c/li\u003e\\n\u003cli\u003e预览文本\u003c/li\u003e\\n\u003cli\u003eCTA按钮\u003c/li\u003e\\n\u003cli\u003e视觉效果\u003c/li\u003e\\n\u003cli\u003e文案\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e虽然A/B测试可以是一种有效的策略，但开发多个电子邮件可能会耗时且对小企业来说不切实际。开始时，测试你电子邮件的简单方面，如标题和预览文本。随着你的电子邮件营销策略扩展，考虑测试电子邮件的其他功能。\u003c/p\u003e\\n\u003cp\u003eA/B测试是电子邮件营销的最佳实践，因为它支持你验证你的假设。如果怀疑较短的电子邮件会比较长的表现更好，你可以进行实验。如果觉得在标题中提问会比陈述获得更高的打开率，你可以让订阅者来决定。随着时间的推移，对电子邮件的不同元素进行A/B测试将使你越来越接近适合你业务的获胜公式。虽然\u003ca href=\\\"https://cxl.com/blog/email-testing/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e电子邮件测试\u003c/a\u003e是有价值的，但确保你测量的是正确的内容。虽然打开率和点击率等指标很有价值，但更重要的是知道你的电子邮件在将客户转化为订阅者等目标方面的有效性。\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e\u003cstrong\u003e12. 使用受众细分\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e相较于其他营销渠道，电子邮件营销的一个关键优势是能够通过受众细分发送量身定制的电子邮件，从而产生更具针对性和细化的活动。\u003c/p\u003e\\n\u003cp\u003e通过在订阅时捕获有关订阅者的重要信息，或根据电子邮件或网站活动创建不同的细分，你可以向邮件列表的不同细分发送相关更新（例如，四组250名订阅者的细分），而不是向整个列表发送广泛的电子邮件（例如，一个1,000名订阅者的集合）。\u003c/p\u003e\\n\u003cp\u003e一项\u003ca href=\\\"https://mailchimp.com/resources/effects-of-list-segmentation-on-email-marketing-stats/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e由Mailchimp进行的小型电子邮件研究\u003c/a\u003e，抽样2,000名发送细分活动的用户，发现细分活动比非细分活动更有效：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e打开率比非细分活动高14.31%\u003c/li\u003e\\n\u003cli\u003e点击率比非细分活动高100.95%\u003c/li\u003e\\n\u003cli\u003e退订率比非细分活动低9.37%\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e以下是你可以\u003ca href=\\\"/zh/segmentation\\\" target=\\\"_blank\\\"\u003e细分电子邮件列表\u003c/a\u003e的几种不同方式：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于提供的人口统计信息，如性别、年龄或位置。\u003c/strong\u003e如果你有一家专供男女服装的公司，你可以向每个细分发送不同的电子邮件，提供产品选项和信息。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于表达的内容兴趣。\u003c/strong\u003e一家销售厨房、客厅、餐厅和卧室家具的商店可以在注册过程中询问网站访问者对哪些内容感兴趣。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于请求的电子邮件频率。\u003c/strong\u003e如果你生成大量电子邮件内容，你可以在注册时询问订阅者希望多频繁接收你的内容，并随后将他们细分为“每两周一次”、“每周一次”或“每天一次”等类别。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于网站活动。\u003c/strong\u003e根据电子邮件订阅者最后一次访问网站的时间，或他们在网站上查看的内容，你可以发送有针对性的提醒和提示。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于购买历史。\u003c/strong\u003e根据客户的购买情况进行细分，允许你发送反馈请求或特定产品相关内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于电子邮件参与度。\u003c/strong\u003e电子邮件营销平台通常提供有关订阅者如何与你的电子邮件互动的信息，包括打开和点击，这可以用于创建细分。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e许多电子邮件营销平台使此过程简单且自动化。然而，细分在拥有丰富内容时效果最佳，这可能需要时间和精力来创建。随着你业务的增长和电子邮件营销策略的扩展，你可以随着时间的推移使电子邮件活动更加细化和有针对性。\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e\u003cstrong\u003e13. 确保你的邮件可访问\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e视觉障碍和视力障碍（如色盲）比您想象的要普遍得多。通过对你的电子邮件进行一些调整，你可以使其更容易被更广泛的读者群体访问，这些读者可能有视觉限制或使用电子阅读器查看你的内容。虽然\u003ca href=\\\"https://www.w3.org/TR/WCAG/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e网络可访问性\u003c/a\u003e（或\u003ca href=\\\"https://www.a11yproject.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003ea11y\u003c/a\u003e）是一个广泛的主题，但以下是一些有助于使尽可能多的人访问你发送的电子邮件的指南：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用图像替代文本\u003c/strong\u003e。为图像添加描述性alt文本。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用有意义的锚文本\u003c/strong\u003e。避免使用“点击这里”这样的锚文本；相反，请使用描述性锚文本。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e确保你的电子邮件可通过键盘访问\u003c/strong\u003e。测试你的电子邮件是否可以仅通过键盘进行导航，以便不使用鼠标的读者使用。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用深色字体\u003c/strong\u003e。黑色和深灰色等字体颜色通常是最易于阅读的。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用对比\u003c/strong\u003e。尝试通过在线\u003ca href=\\\"https://webaim.org/resources/contrastchecker/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e对比检查器\u003c/a\u003e运行你电子邮件中的颜色选择，以确保内容易于辨认。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e通过遵循这些指南，你可以分享让更多订阅者能够参与的信息。\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e\u003cstrong\u003e14. 优化移动设备体验\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e由于营销电子邮件通常是在台式计算机上草拟和编辑的，因此电子邮件在移动设备上的显示可能被忽视。但是移动客户端占\u003ca href=\\\"https://www.getresponse.com/resources/reports/email-marketing-benchmarks\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e41.6%的电子邮件打开率\u003c/a\u003e。幸运的是，有一个简单的解决办法：在发送之前测试你的电子邮件，检查其在移动设备上的呈现效果。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://partakefoods.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003ePartake\u003c/a\u003e是一家无麸质、素食和过敏友好的食品公司，创建了在各设备上都能良好显示的生动邮件。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Partake发送的促销邮件在各设备上看起来无缝。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_8.jpg?v=1732713509\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003ePartake发送的促销邮件在各设备上看起来无缝。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e选择具有响应式设计模板的电子邮件营销平台，这些模板在各种设备上（从台式机到移动设备再到平板电脑）看起来都很好。\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e\u003cstrong\u003e15. 设定一致的发送频率\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e电子邮件内容是一回事，电子邮件发送频率又是另一回事。作为电子邮件营销策略的一部分，决定你的发送频率和时间。这感觉像是一项复杂的任务；关于你应该多频繁发送营销电子邮件和何时发送的数据显示不胜枚举。然而，可以说，许多基于发送频率的打开率和点击率的差异相对较小。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e频率。\u003c/strong\u003e\u003ca href=\\\"https://www.mailerlite.com/blog/email-cadence-and-frequency-best-practices\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eMailerLite发现\u003c/a\u003e，月度发送的电子邮件的打开率中位数最高，为40.33%，而每周发送超过七次的电子邮件的打开率最低，为37.67%。另一方面，月度发送的电子邮件的点击率中位数为14.29%，而每周发送超过七次的电子邮件的点击率为16.67%。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e时间。\u003c/strong\u003e\u003ca href=\\\"https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/#five\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eCampaign Monitor\u003c/a\u003e发现，周五的打开率最佳，为18.9%，而周六的打开率最低，为17.3%。周五的点击率也最佳，为2.7%，而周六的点击率最低，为2.4%。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e最终，订阅者的最佳表现将取决于多种因素，包括你提供的业务和你所在的行业。Campaign Monitor的研究最终发现，最佳打开率仅比最差的高出9%；过于关注时间可能不如测试电子邮件的其他方面重要。作为电子邮件营销的最佳实践，优先考虑一致性最终将是找到最高参与度的最佳方式。\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e\u003cstrong\u003e16. 利用分析数据驱动你的电子邮件营销策略\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e利用分析数据做出基于数据的电子邮件营销策略决策。通过关注不同活动的\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e电子邮件营销指标\u003c/a\u003e，你可以调整发送内容，以更好地吸引读者。以下是一些值得关注的指标：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e打开率。\u003c/strong\u003e打开电子邮件通讯的订阅者百分比。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e点击率（CTR）。\u003c/strong\u003e打开\u003ca href=\\\"/blog/email-newsletter\\\" target=\\\"_blank\\\"\u003e电子邮件简报\u003c/a\u003e后，点击链接的订阅者百分比。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e退订率。\u003c/strong\u003e打开电子邮件后选择不再接收你的\u003ca href=\\\"/blog/email-newsletter\\\" target=\\\"_blank\\\"\u003e电子邮件简报\u003c/a\u003e的订阅者百分比。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e将你活动的分析与\u003ca href=\\\"https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e电子邮件营销基准\u003c/a\u003e进行比较，查看你的表现如何，是否有改进的空间。然而，虽然了解这些数字是好的，但也要避免过于强调它们的重要性。打开率或点击率终归会比昨天更好的。\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e\u003cstrong\u003e17. 包含分享选项以进行传播\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e通过添加选项让读者分享你的电子邮件，设置你的通讯以便传播。虽然读者可以转发电子邮件，但你也可以提示订阅者使用电子邮件中的分享选项与朋友、家人和关注者分享发送内容。许多电子邮件营销平台，如Mailchimp，支持启用以下分享选项：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e活动URL链接\u003c/li\u003e\\n\u003cli\u003eFacebook分享按钮\u003c/li\u003e\\n\u003cli\u003eTwitter分享按钮\u003c/li\u003e\\n\u003cli\u003eLinkedIn分享按钮\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e启用URL和社交分享可以将你的电子邮件展示给新受众，帮助他们找到你的业务，甚至促进他们订阅。\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e\u003cstrong\u003e18. 使用引导磁铁吸引更多订阅者\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e引导磁铁是一种有效的策略，可以鼓励网站访问者订阅你的电子邮件列表。引导磁铁是提供给某人的免费资源，以换取他们的联系信息（例如，电子邮件地址、姓名、电话号码、人口统计信息）。例如，销售生产力日记的企业可以在其网站上设置引导磁铁弹出窗口，提供年度规划PDF资源以换取电子邮件地址。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.encircled.ca/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eEncircled\u003c/a\u003e是一家专注于可持续服装的慢时尚品牌，通过让网站访问者回答一项调查来提示他们订阅邮件列表，从而获取他们的时尚档案。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Encircled使用5分钟测验的结果作为引导磁铁，鼓励注册他们的邮件列表。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Graphic_10.jpg?v=1732713509\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003eEncircled使用5分钟测验的结果作为引导磁铁，鼓励注册他们的邮件列表。\u003c/p\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e以下是你可以尝试的一些引导磁铁类型：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e电子书、白皮书或指南\u003c/li\u003e\\n\u003cli\u003e工作表\u003c/li\u003e\\n\u003cli\u003e信息图\u003c/li\u003e\\n\u003cli\u003e网络研讨会\u003c/li\u003e\\n\u003cli\u003e模板\u003c/li\u003e\\n\u003cli\u003e检查清单\u003c/li\u003e\\n\u003cli\u003e电子邮件课程\u003c/li\u003e\\n\u003cli\u003e测验结果\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e除了帮助你扩列外，引导磁铁还可以让你从发送的第一封电子邮件中为某人提供价值。这给订阅者留下了积极的第一印象，迅速建立对你产品的兴趣和对你品牌的亲和力。此外，通过引导表单收集的信息可以用于电子邮件细分，并为订阅者提供量身定制的电子邮件营销体验。\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e\u003cstrong\u003e19. 定期清理你的邮件列表\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e虽然扩大电子邮件订阅者的数量可能很有价值，但最终，订阅者数量只是一个虚指标：看似令人印象深刻但对你业务的底线没有影响的数据点。\u003c/p\u003e\\n\u003cp\u003e另一方面，电子邮件营销指标如打开率、点击率和转化率则更具信息性。例如，5,000名订阅者的点击率为5%的列表将比10,000名订阅者的点击率为1%的列表为你的网站带来更多流量。此外，一个参与度高的列表可以通过减少垃圾邮件投诉或退订来提高你的投递率。\u003c/p\u003e\\n\u003cp\u003e如果列表中有大量订阅者在几个月内未与你的内容互动，值得尝试重新吸引他们或将他们从你的列表中移除，以保持列表的参与度。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e重新吸引不活跃的订阅者。\u003c/strong\u003e利用电子邮件营销平台中的工具识别不活跃的订阅者。然后，创建滴灌邮件重新吸引活动，或发送电子邮件请求他们表达对留在列表上的兴趣。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e从列表中移除订阅者。\u003c/strong\u003e在尝试重新吸引不活跃的订阅者后，移除仍然不活跃的电子邮件订阅者，或移除未对表达兴趣的提示作出回应的订阅者。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e许多电子邮件营销平台采用按量定价，根据你拥有的订阅者数量收费。定期清理你的列表不仅可以保持列表参与度，还可以帮助你节省可以重新分配到其他业务部分的资金。\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e\u003cstrong\u003e20. 简化退订流程\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e尽管你已经尽力而为，但并非每个订阅者都会对你的电子邮件感到兴奋、想参与和充满活力。邮件列表中的一部分人会选择退订，可能是在你发送的电子邮件之后。然而，如前所述，订阅者数量并不是你最应该关注的数字。让未参与或不感兴趣的读者离开你的列表从长远来看是有益的。避免以下阻碍订阅者离开邮件列表的退订策略：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e没有退订按钮。\u003c/strong\u003e这不仅违反了相关反垃圾邮件政策，还会让订阅者感到恼火，损害你的品牌形象。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e隐藏退订按钮。\u003c/strong\u003e避免使用黑帽营销策略，例如将退订链接设置为白色，使其难以被发现。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e要求人们发送电子邮件以退订。\u003c/strong\u003e退订应尽可能简单，只需一到两次点击。不要要求订阅者通过发送电子邮件来选择退出列表。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在退订前要求反馈。\u003c/strong\u003e回答调查不应成为退订邮件列表的条件。虽然询问读者为什么离开是完全可以的，但这应是可选的，并应在订阅者从你的列表中删除后进行。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e如果选择加入邮件列表是某人对许可营销说“是”，那么选择退订就是在说“否”。你应尽可能简化这个过程，在发送的每封电子邮件的底部清晰地放置退订按钮，以遵守法律并留下良好的最后印象。\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003e制定将订阅者转化为购买者的电子邮件策略\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e遵循似乎无尽的电子邮件营销最佳实践最初可能会让人感到望而生畏。但随着你巩固电子邮件营销策略，许多最佳实践将变得自然而然。你将本能地选择以易于浏览的方式构建电子邮件，并检查电子邮件活动分析，挖掘见解以指导下次发送。\u003c/p\u003e\\n\u003cp\u003e将这些实践付诸于使用将改善你发送给订阅者的电子邮件，使读者更愿意阅读到消息的结尾或点击访问你的网站。通过有意地接触电子邮件营销，每次发送都是将电子邮件转化为对你业务的兴趣的机会。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003e电子邮件营销最佳实践——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e电子邮件营销最佳实践是什么？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e电子邮件营销最佳实践是企业在向其邮件列表中的订阅者发送电子邮件时应遵循的一般指南。电子邮件营销最佳实践是所有长期电子邮件营销策略的核心支柱。遵循这些最佳实践可以帮助公司发送更好的电子邮件，构建更好的电子邮件活动，吸引客户，推动更多业务流向你的网站，并确保你的电子邮件营销策略符合相关反垃圾邮件法规。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e电子邮件营销最佳实践有哪些，举例说明？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e电子邮件营销最佳实践包括使用双重确认的电子邮件注册、发送欢迎邮件、避免使用无回复的电子邮件地址、个性化电子邮件、对内容进行A/B测试、细分受众、优化移动设备发送，以及定期清理邮件列表等。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e电子邮件营销最佳实践如何帮助我开展业务？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e采用电子邮件营销最佳实践意味着向你的订阅者发送更好的电子邮件，这些邮件能够被送达、打开和参与。根据这些指南撰写的电子邮件将帮助订阅者对你的公司更有品牌亲和力，对你的产品产生信任，并对你的服务产生兴趣。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e发送电子邮件给订阅者时应避免哪些做法？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv 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POS，享受\u003chighlight\u003e更多\u003c/highlight\u003e便利\u003c/title\u003e\",\"imageAlt\",\"pages/blog/$article/guide_ctas\",{\"_3079\":3212},{\"_62\":3213,\"_1006\":3216,\"_3222\":3223,\"_1992\":3228},{\"_3086\":3214,\"_372\":3215},\"最后一步：填写该表格，点击下方按钮，马上领取该攻略。\",\"为避免一切形式的垃圾广告邮件，我们将会保证您邮箱地址的私密性与安全性。\",{\"_1090\":3217,\"_1780\":3218,\"_3088\":3219,\"_3220\":3221},\"免费领取选品攻略：如何为自己的在线商店寻找一款可盈利的产品\",\"为打造自己的品牌激动不已，却不知从何入手？这部完整攻略教你如何寻找高销售潜力的最新趋势产品。\",\"立即获取免费攻略\",\"modal_headline\",\"《选品攻略》将直接发送至您的邮箱。\",\"trust\",{\"_1090\":3224,\"_1780\":3225,\"_3088\":3226,\"_3220\":3227},\"免费领取：Shopify 商店信任清单\",\"Shopify 研发团队对北美消费者进行一系列深入采访，以分析在线消费时客户信任的形成过程。该清单是对这些调查分析的总结，旨在帮助企业主了解在线商店体验中有助于建立客户信任的重要环节，以及需要避免的客户信任误区。\",\"立即获取清单\",\"《Shopify 商店信任清单》将直接发送至您的邮箱。\",{\"_1090\":3229,\"_1780\":3230,\"_3088\":3231,\"_3220\":3232},\"免费下载：电商SEO 清单\",\"想让自己的网站在搜索结果中排名靠前？现在就来领取一份免费SEO清单吧。\",\"立即领取免费攻略\",\"《电商SEO 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href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1090\":3303,\"_341\":3304,\"_3305\":3306,\"_3307\":3308,\"_459\":3309},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_382\":3312},\"前往 Shopify.com\",\"protected\",{\"_341\":3315},\"这是一项私人活动。\",\"event\",{\"_3301\":3318},{\"_1090\":3303,\"_3319\":3320,\"_3321\":3322,\"_341\":3323,\"_3324\":3325,\"_3326\":3327,\"_459\":3309},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3301\":3329,\"_3332\":3333},{\"_1090\":3330,\"_459\":3331},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1090\":3334,\"_459\":3335,\"_3142\":3336},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 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Shopify.\",{\"_1090\":3680,\"_124\":3681},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_339\":3683,\"_1803\":3684,\"_3064\":3685},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_446\":3688,\"_3079\":3690},{\"_426\":3689},\"Please enter a valid email address.\",{\"_3081\":3691,\"_3083\":3692,\"_271\":3695},\"Get updates\",{\"_1090\":3693,\"_3086\":3694,\"_3088\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_339\":3697},\"Read more\",{\"_339\":3699},\"Related article\",{\"_3098\":3701,\"_3102\":3704,\"_3106\":3707,\"_448\":3711},{\"_1090\":3702,\"_1780\":3703,\"_3088\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1090\":3705,\"_1780\":3706,\"_3088\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. 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All you've got to do is start.\",{\"_3160\":3740},\"How does Shopify work\",{\"_1090\":3672,\"_3086\":3742},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2683\":3744,\"_2689\":3745},{\"_382\":1405,\"_2529\":3167},{\"_382\":3746,\"_2529\":3167},\"View features and plans\",{\"_2683\":3748,\"_2689\":3750},{\"_382\":1358,\"_2529\":3749},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_382\":1358,\"_2529\":3167},{\"_1090\":3752,\"_3086\":3735,\"_382\":1358,\"_2529\":3178},\"Start dropshipping with Shopify today\",{\"_1090\":3674,\"_3086\":3754,\"_372\":3755,\"_3182\":3756},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. 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product\",{\"_1796\":3856,\"_382\":3859},{\"_2021\":3857,\"_3140\":3858},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":3861,\"_382\":3864},{\"_2021\":3862,\"_3140\":3863},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3868\":3869},\"cards\",[3870,3886,3896,3908,3917],{\"_3871\":3872,\"_3875\":3876,\"_3019\":3879},\"headingGroup\",{\"_3115\":3873,\"_3193\":3874},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3140\":3877,\"_2021\":3878},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3880,3883],{\"_382\":3881,\"_384\":3882},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_382\":3884,\"_384\":3885},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3871\":3887,\"_3875\":3890,\"_3019\":3892},{\"_3115\":3888,\"_3193\":3889},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3140\":3877,\"_2021\":3891},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3893],{\"_382\":3894,\"_384\":3895},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3871\":3897,\"_3875\":3900,\"_3019\":3902},{\"_3115\":3898,\"_3193\":3899},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3140\":3877,\"_2021\":3901},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3903,3905],{\"_382\":1561,\"_384\":3904},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_382\":3906,\"_384\":3907},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3871\":3909,\"_3875\":3912,\"_3019\":3914},{\"_3115\":3910,\"_3193\":3911},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3140\":3877,\"_2021\":3913},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3915],{\"_382\":1342,\"_384\":3916},\"https://accounts.shopify.com/store-create\",{\"_3871\":3918,\"_3875\":3921,\"_3019\":3923},{\"_3115\":3919,\"_3193\":3920},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3140\":3877,\"_2021\":3922},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[3924],{\"_382\":3925,\"_384\":3167},\"Learn about Shopify\",{\"_3234\":3927,\"_3316\":3981,\"_1060\":3988,\"_3337\":3995,\"_3081\":3999,\"_3347\":4002,\"_3530\":3531},{\"_3236\":3928,\"_3238\":3929,\"_19\":3930,\"_426\":3933,\"_3246\":3936,\"_339\":3939,\"_1056\":3942,\"_3256\":3944,\"_3260\":3947,\"_3266\":3951,\"_3283\":3960,\"_3298\":3969,\"_3301\":3971,\"_3310\":3977,\"_3313\":3979},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_58\":3931,\"_271\":3932},\"Full name\",\"Please enter your full name\",{\"_58\":3934,\"_271\":3935},\"Business email\",\"Please enter a valid email address\",{\"_58\":3937,\"_271\":3938},\"Business phone\",\"Please enter your business phone number\",{\"_58\":3940,\"_271\":3941},\"Job title\",\"Please enter your job title\",{\"_58\":1673,\"_271\":3943},\"Please enter your company name\",{\"_58\":3945,\"_271\":3946},\"Website URL\",\"Please enter your website URL\",{\"_58\":3948,\"_271\":3949,\"_3264\":3950},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_58\":3952,\"_271\":3953,\"_3270\":3954},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3272\":1332,\"_3273\":3955,\"_3275\":3956,\"_3277\":3957,\"_3279\":3958,\"_3281\":3959},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_58\":3961,\"_271\":3962,\"_3270\":3963},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3272\":1332,\"_3288\":3964,\"_3290\":3965,\"_3292\":3966,\"_3294\":3967,\"_3296\":3968},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_58\":3970},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1090\":3972,\"_341\":3973,\"_3305\":3974,\"_3307\":3975,\"_459\":3976},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_382\":3978},\"Go to Shopify.com\",{\"_341\":3980},\"This is a private event.\",{\"_3301\":3982},{\"_1090\":3972,\"_3319\":3983,\"_3321\":3984,\"_341\":3985,\"_3324\":3986,\"_3326\":3987,\"_459\":3976},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3301\":3989,\"_3332\":3992},{\"_1090\":3990,\"_459\":3991},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1090\":3993,\"_459\":3994,\"_3142\":3336},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3301\":3996},{\"_1090\":3997,\"_3341\":3998},\"Thank you for your interest in this resource\",\"Download now\",{\"_58\":4000,\"_3345\":4001},\"Submit\",\"Submitting...\",{\"_3236\":3928,\"_3238\":3929,\"_19\":4003,\"_426\":4004,\"_3246\":4005,\"_339\":4006,\"_1056\":4007,\"_3256\":4008,\"_3355\":4009,\"_3422\":4044,\"_3298\":4048,\"_3457\":4050,\"_3462\":4053,\"_3466\":4056,\"_3470\":4059,\"_3491\":4071,\"_3493\":4072,\"_3497\":4075,\"_266\":4078,\"_3504\":4080,\"_3521\":4095},{\"_58\":3931,\"_271\":3932},{\"_58\":3934,\"_271\":3935},{\"_58\":3937,\"_271\":3938},{\"_58\":3940,\"_271\":3941},{\"_58\":1673,\"_271\":3943},{\"_58\":3945,\"_271\":3946},{\"_58\":4010,\"_271\":4011,\"_3270\":4012},\"Industry\",\"Please select your industry\",{\"_3272\":1332,\"_3360\":4013,\"_3362\":4014,\"_3364\":4015,\"_3366\":4016,\"_3368\":4017,\"_3370\":4018,\"_3372\":4019,\"_3374\":4020,\"_3376\":4021,\"_3378\":4022,\"_3380\":4023,\"_3382\":4024,\"_3384\":4025,\"_3386\":4026,\"_3388\":4027,\"_3390\":4028,\"_3392\":4029,\"_3394\":4030,\"_3396\":4031,\"_3398\":4032,\"_3400\":4033,\"_3402\":4034,\"_3404\":4035,\"_3406\":4036,\"_3408\":4037,\"_3410\":4038,\"_3412\":4039,\"_3414\":4040,\"_3416\":4041,\"_3418\":4042,\"_3420\":4043},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_58\":4045,\"_271\":4046,\"_3270\":4047},\"Current POS solution\",\"Please select your current POS solution\",{\"_3272\":1332,\"_3427\":3428,\"_3429\":3430,\"_3431\":3432,\"_3433\":3434,\"_3435\":3436,\"_3437\":3438,\"_3439\":3440,\"_3441\":3442,\"_3420\":4043,\"_3443\":3444,\"_3445\":3446,\"_3447\":3448,\"_3449\":3450,\"_3451\":3452,\"_3453\":3454},{\"_58\":3970,\"_372\":4049},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3270\":4051},{\"_3272\":1332,\"_3460\":4052},\"Less than $250,000\",{\"_58\":4054,\"_271\":4055},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_58\":4057,\"_271\":4058},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_58\":4060,\"_271\":4061,\"_3270\":4062},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3272\":1332,\"_3475\":4063,\"_3477\":4064,\"_3479\":4065,\"_3481\":4066,\"_3483\":4067,\"_3485\":4068,\"_3487\":4069,\"_3489\":4070},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_58\":3940,\"_271\":3941},{\"_58\":4073,\"_271\":4074},\"City\",\"Please enter your city\",{\"_58\":4076,\"_271\":4077},\"State\",\"Please select your state\",{\"_58\":1331,\"_271\":4079,\"_3503\":1332},\"Please select your country\",{\"_58\":4081,\"_3507\":4082,\"_3270\":4083,\"_3519\":4093,\"_271\":4094},\"Please indicate dietary restriction/food allergy\",\"Optional\",[4084,4085,4086,4087,4088,4089,4090,4091,4092,4093],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"Please enter your dietary restrictions\",{\"_58\":4096,\"_3507\":4082,\"_3270\":4097,\"_3519\":4093,\"_271\":4102},\"Please let us know if you have any accessibility requirements\",[4098,4099,4100,4101,4093],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",{\"_3079\":4104},{\"_62\":4105,\"_957\":4108,\"_4113\":4114,\"_4121\":4122,\"_4127\":4128,\"_4132\":4133,\"_501\":4138,\"_4143\":4144,\"_4149\":4150,\"_4155\":4156,\"_4159\":4160,\"_4163\":4164,\"_4168\":4169,\"_4173\":4174,\"_4179\":4180,\"_4185\":4186,\"_4190\":4191,\"_4196\":4197,\"_4201\":4202,\"_4206\":4207,\"_4211\":4212,\"_4216\":4217,\"_4221\":4222,\"_4225\":4226,\"_4230\":4231,\"_4234\":4235,\"_4239\":4240,\"_4243\":4244,\"_4248\":4249,\"_426\":4254,\"_4258\":4259,\"_4263\":4264,\"_4267\":4268,\"_4272\":4273,\"_4277\":4278,\"_4283\":4284,\"_4288\":4289,\"_4294\":4295,\"_4301\":4302,\"_4307\":4308,\"_4311\":4312,\"_4316\":4317,\"_4321\":4322,\"_4325\":4326,\"_4329\":4330,\"_4335\":4336,\"_4340\":4341,\"_4346\":4347,\"_4351\":4352,\"_4356\":4357,\"_4360\":4361,\"_4366\":4367,\"_4370\":4371,\"_4376\":4377,\"_4381\":4382,\"_4387\":4388,\"_4392\":4393,\"_4396\":4397,\"_4400\":4401,\"_4405\":4406,\"_4409\":4410,\"_4413\":4414,\"_1006\":4418,\"_4423\":4424,\"_4427\":4428,\"_4431\":4432,\"_4435\":4436,\"_4440\":4441,\"_4445\":4446,\"_4451\":4452,\"_4456\":4457,\"_4461\":4462,\"_4466\":4467,\"_4471\":4472,\"_4476\":4477,\"_4481\":4482,\"_1992\":4485,\"_4489\":4490,\"_4495\":4496,\"_4499\":4500,\"_1011\":4503,\"_4508\":4509,\"_4513\":4514,\"_378\":4518,\"_4523\":4524,\"_4529\":4530,\"_4532\":4533,\"_4536\":4537,\"_4540\":4541,\"_4544\":4545,\"_4549\":4550,\"_4554\":4555,\"_3222\":4558,\"_4562\":4563,\"_4566\":4567,\"_390\":4570,\"_4574\":4575,\"_4578\":4579,\"_4582\":4583,\"_4586\":4587,\"_91\":4590,\"_4593\":4594,\"_4597\":4598},{\"_3086\":4106,\"_372\":4107},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1090\":4109,\"_1780\":4110,\"_3088\":4111,\"_3220\":4112},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1090\":4115,\"_1780\":4116,\"_3088\":4117,\"_3220\":4118,\"_4119\":4120},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1090\":4123,\"_1780\":4124,\"_3088\":4125,\"_3220\":4126,\"_4119\":4120},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1090\":4129,\"_1780\":4130,\"_3088\":4125,\"_3220\":4131,\"_4119\":4120},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1090\":4134,\"_1780\":4135,\"_3088\":4136,\"_3220\":4137},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1090\":4139,\"_1780\":4140,\"_3088\":4141,\"_3220\":4142},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1090\":4145,\"_1780\":4146,\"_3088\":3998,\"_3220\":4147,\"_4119\":4148},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1090\":4151,\"_1780\":4152,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1090\":4157,\"_1780\":4158,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1090\":4161,\"_1780\":4162,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1090\":4165,\"_1780\":4166,\"_3088\":4125,\"_3220\":4167},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1090\":4170,\"_1780\":4171,\"_3088\":4153,\"_3220\":4172},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1090\":4175,\"_1780\":4176,\"_3088\":4177,\"_3220\":4178},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1090\":4181,\"_1780\":4182,\"_3088\":4183,\"_3220\":4184},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1090\":4187,\"_1780\":4188,\"_3088\":3998,\"_3220\":4189},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1090\":4192,\"_1780\":4193,\"_3088\":4194,\"_3220\":4195},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1090\":4198,\"_1780\":4199,\"_3088\":4153,\"_3220\":4200},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1090\":4203,\"_1780\":4204,\"_3088\":4153,\"_3220\":4205},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1090\":4208,\"_1780\":4209,\"_3088\":4153,\"_3220\":4210},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1090\":4213,\"_1780\":4214,\"_3088\":4153,\"_3220\":4215},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1090\":4218,\"_1780\":4219,\"_3088\":4141,\"_3220\":4220},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1090\":4223,\"_1780\":4224,\"_3088\":4125,\"_3220\":4189},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1090\":4227,\"_1780\":4228,\"_3088\":4125,\"_3220\":4229},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1090\":4232,\"_1780\":4233,\"_3088\":4125,\"_3220\":4189,\"_4119\":4120},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1090\":4236,\"_1780\":4237,\"_3088\":4141,\"_3220\":4238},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1090\":4241,\"_1780\":4242,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1090\":4245,\"_1780\":4246,\"_3088\":4141,\"_3220\":4247},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1090\":4250,\"_1780\":4251,\"_3088\":3998,\"_3220\":4252,\"_4119\":4253},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1090\":4255,\"_1780\":4256,\"_3088\":4111,\"_3220\":4257},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1090\":4260,\"_1780\":4261,\"_3088\":3998,\"_3220\":4262},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1090\":4265,\"_1780\":4266,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1090\":4269,\"_1780\":4270,\"_3088\":4111,\"_3220\":4271},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1090\":4274,\"_1780\":4275,\"_3088\":4125,\"_3220\":4276},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1090\":4279,\"_1780\":4280,\"_3088\":4281,\"_3220\":4282,\"_4119\":4120},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1090\":4285,\"_1780\":4286,\"_3088\":4281,\"_3220\":4287,\"_4119\":4120},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1090\":4290,\"_1780\":4291,\"_3088\":3998,\"_3220\":4292,\"_4119\":4293},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1090\":4296,\"_1780\":4297,\"_3088\":4298,\"_3220\":4299,\"_4119\":4300},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1090\":4303,\"_1780\":4304,\"_3088\":3998,\"_3220\":4305,\"_4119\":4306},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1090\":4309,\"_1780\":4310,\"_3088\":4125,\"_3220\":4189},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1090\":4313,\"_1780\":4314,\"_3088\":4125,\"_3220\":4315,\"_4119\":4300},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1090\":4318,\"_1780\":4319,\"_3088\":4125,\"_3220\":4320,\"_4119\":4306},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1090\":4323,\"_1780\":4324,\"_3088\":4153,\"_3220\":4320,\"_4119\":4306},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1090\":4327,\"_1780\":4328,\"_3088\":4153,\"_3220\":4320,\"_4119\":4306},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1090\":4331,\"_1780\":4332,\"_3088\":4333,\"_3220\":4334,\"_4119\":4120},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1090\":4337,\"_1780\":4338,\"_3088\":4141,\"_3220\":4339},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1090\":4342,\"_1780\":4343,\"_3088\":4344,\"_3220\":4345},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1090\":4348,\"_1780\":4349,\"_3088\":4153,\"_3220\":4350},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1090\":4353,\"_1780\":4354,\"_3088\":3998,\"_3220\":4355},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1090\":4358,\"_1780\":4359,\"_3088\":4125,\"_3220\":4154,\"_4119\":4120},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1090\":4362,\"_1780\":4363,\"_3088\":4364,\"_3220\":4365},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1090\":4368,\"_1780\":4369,\"_3088\":4125,\"_3220\":4189},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1090\":4372,\"_1780\":4373,\"_3088\":4374,\"_3220\":4375},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1090\":4378,\"_1780\":4379,\"_3088\":4380,\"_3220\":4292},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1090\":4383,\"_1780\":4384,\"_3088\":4385,\"_3220\":4386},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1090\":4389,\"_1780\":4390,\"_3088\":4385,\"_3220\":4391,\"_4119\":4120},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1090\":4394,\"_1780\":4395,\"_3088\":4125,\"_3220\":4189,\"_4119\":4120},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1090\":4398,\"_1780\":4399,\"_3088\":4125,\"_3220\":4189,\"_4119\":4120},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1090\":4402,\"_1780\":4403,\"_3088\":4153,\"_3220\":4404},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1090\":4407,\"_1780\":4408,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1090\":4411,\"_1780\":4412,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1090\":4415,\"_1780\":4416,\"_3088\":4141,\"_3220\":4417},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1090\":4419,\"_1780\":4420,\"_3088\":4421,\"_3220\":4422},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1090\":4425,\"_1780\":4426,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1090\":4429,\"_1780\":4430,\"_3088\":4153,\"_3220\":4120},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1090\":4433,\"_1780\":4434,\"_3088\":4125,\"_3220\":4189},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1090\":4437,\"_1780\":4438,\"_3088\":4439,\"_3220\":4229},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1090\":4442,\"_1780\":4443,\"_3088\":4385,\"_3220\":4444,\"_4119\":4120},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1090\":4447,\"_1780\":4448,\"_3088\":4449,\"_3220\":4450,\"_4119\":4120},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1090\":4453,\"_1780\":4454,\"_3088\":4153,\"_3220\":4455},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1090\":4458,\"_1780\":4459,\"_3088\":4153,\"_3220\":4460,\"_4119\":4120},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1090\":4463,\"_1780\":4464,\"_3088\":4298,\"_3220\":4465,\"_4119\":4120},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1090\":4468,\"_1780\":4469,\"_3088\":4298,\"_3220\":4470,\"_4119\":4120},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1090\":4473,\"_1780\":4474,\"_3088\":4125,\"_3220\":4475,\"_4119\":4120},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1090\":4478,\"_1780\":4479,\"_3088\":4153,\"_3220\":4480,\"_4119\":4120},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1090\":4483,\"_1780\":4484,\"_3088\":4153,\"_3220\":4460,\"_4119\":4120},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1090\":4486,\"_1780\":4487,\"_3088\":4333,\"_3220\":4488},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1090\":4491,\"_1780\":4492,\"_3088\":4344,\"_3220\":4493,\"_4119\":4494},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1090\":4497,\"_1780\":4498,\"_3088\":4333,\"_3220\":4292},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1090\":4501,\"_1780\":4502,\"_3088\":4333,\"_3220\":4292},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1090\":4504,\"_1780\":4505,\"_3088\":4506,\"_3220\":4507,\"_4119\":4494},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1090\":4510,\"_1780\":4511,\"_3088\":3998,\"_3220\":4512,\"_4119\":4300},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1090\":4515,\"_1780\":4516,\"_3088\":3998,\"_3220\":4517,\"_4119\":4148},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1090\":4519,\"_1780\":4520,\"_3088\":4521,\"_3220\":4522,\"_4119\":4494},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1090\":4525,\"_1780\":4526,\"_3088\":3998,\"_3220\":4527,\"_4119\":4528},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1090\":4519,\"_1780\":4520,\"_3088\":4521,\"_3220\":4531,\"_4119\":4120},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1090\":4534,\"_1780\":4535,\"_3088\":4125,\"_3220\":4154,\"_4119\":4120},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1090\":4538,\"_1780\":4539,\"_3088\":3998,\"_3220\":4154,\"_4119\":4120},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1090\":4542,\"_1780\":4543,\"_3088\":4298,\"_3220\":4470,\"_4119\":4120},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1090\":4546,\"_1780\":4547,\"_3088\":4548,\"_3220\":4460,\"_4119\":4120},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1090\":4551,\"_1780\":4552,\"_3088\":4153,\"_3220\":4553},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1090\":4556,\"_1780\":4557,\"_3088\":4117,\"_3220\":4385,\"_4119\":4494},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1090\":4559,\"_1780\":4560,\"_3088\":4561,\"_3220\":4292},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1090\":4564,\"_1780\":4565,\"_3088\":3998,\"_3220\":4184,\"_4119\":4494},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1090\":4568,\"_1780\":4569,\"_3088\":4117,\"_3220\":4385,\"_4119\":4494},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1090\":4571,\"_1780\":4572,\"_3088\":4111,\"_3220\":4573},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1090\":4576,\"_1780\":4577,\"_3088\":4125,\"_3220\":4154,\"_4119\":4120},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1090\":4580,\"_1780\":4581,\"_3088\":4125,\"_3220\":4154,\"_4119\":4120},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1090\":4584,\"_1780\":4585,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1090\":4588,\"_1780\":4589,\"_3088\":4125,\"_3220\":4189,\"_4119\":4120},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1090\":4591,\"_1780\":4592,\"_3088\":4141,\"_3220\":4238},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1090\":4595,\"_1780\":4596,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1090\":4599,\"_1780\":4600,\"_3088\":4153,\"_3220\":4292,\"_4119\":4120},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",{\"_3135\":4602,\"_2043\":4668,\"_3196\":4707,\"_2525\":4746},{\"_2683\":4603,\"_2689\":4642},{\"_4604\":4605},\"clusters\",[4606,4610,4614,4618,4622,4626,4630,4634,4638],{\"_4607\":581,\"_1090\":4608,\"_3086\":4609},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_4607\":4611,\"_1090\":4612,\"_3086\":4613},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_4607\":4615,\"_1090\":4616,\"_3086\":4617},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_4607\":4619,\"_1090\":4620,\"_3086\":4621},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_4607\":4623,\"_1090\":4624,\"_3086\":4625},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_4607\":4627,\"_1090\":4628,\"_3086\":4629},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_4607\":4631,\"_1090\":4632,\"_3086\":4633},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_4607\":4635,\"_1090\":4636,\"_3086\":4637},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_4607\":4639,\"_1090\":4640,\"_3086\":4641},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_4604\":4643},[4644,4647,4649,4651,4654,4656,4659,4662,4665],{\"_4607\":581,\"_1090\":4645,\"_3086\":4646},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_4607\":4611,\"_1090\":3737,\"_3086\":4648},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_4607\":4615,\"_1090\":4650,\"_3086\":4617},\"HEY, THAT'S A GREAT IDEA!\",{\"_4607\":4619,\"_1090\":4652,\"_3086\":4653},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_4607\":4623,\"_1090\":4655,\"_3086\":4625},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_4607\":4627,\"_1090\":4657,\"_3086\":4658},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_4607\":4631,\"_1090\":4660,\"_3086\":4661},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_4607\":4635,\"_1090\":4663,\"_3086\":4664},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_4607\":4639,\"_1090\":4666,\"_3086\":4667},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2683\":4669,\"_2689\":4688},{\"_4604\":4670},[4671,4673,4675,4676,4678,4680,4682,4684,4686],{\"_4607\":581,\"_3049\":4672,\"_3051\":3669},\"Start your dropshipping business today.\",{\"_4607\":4611,\"_3049\":4674,\"_3051\":3669},\"Build your dream business today.\",{\"_4607\":4615,\"_3049\":4674,\"_3051\":3669},{\"_4607\":4619,\"_3049\":4677,\"_3051\":952},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_4607\":4623,\"_3049\":4679,\"_3051\":3669},\"Create your online store today.\",{\"_4607\":4627,\"_3049\":4681,\"_3051\":3669},\"Start your side hustle today.\",{\"_4607\":4631,\"_3049\":4683,\"_3051\":3669},\"Start your online store today.\",{\"_4607\":4635,\"_3049\":4685,\"_3051\":3669},\"Try Shopify’s marketing tools today.\",{\"_4607\":4639,\"_3049\":4687,\"_3051\":952},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_4604\":4689},[4690,4692,4694,4697,4698,4700,4702,4703,4705],{\"_4607\":581,\"_3049\":4691,\"_3051\":952},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_4607\":4611,\"_3049\":4693,\"_3051\":952},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_4607\":4615,\"_3049\":4695,\"_3051\":4696},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_4607\":4619,\"_3049\":4695,\"_3051\":4696},{\"_4607\":4623,\"_3049\":4699,\"_3051\":952},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_4607\":4627,\"_3049\":4701,\"_3051\":952},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_4607\":4631,\"_3049\":4693,\"_3051\":952},{\"_4607\":4635,\"_3049\":4704,\"_3051\":952},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_4607\":4639,\"_3049\":4706,\"_3051\":952},\"Move your business to Shopify.\",{\"_2683\":4708,\"_2689\":4727},{\"_4604\":4709},[4710,4712,4714,4715,4717,4719,4721,4723,4725],{\"_4607\":581,\"_382\":4711},\"Click here to start dropshipping with Shopify\",{\"_4607\":4611,\"_382\":4713},\"Click here to start your business with Shopify\",{\"_4607\":4615,\"_382\":4713},{\"_4607\":4619,\"_382\":4716},\"Click here to build your print on demand store\",{\"_4607\":4623,\"_382\":4718},\"Click here to build your online store with Shopify\",{\"_4607\":4627,\"_382\":4720},\"Click here to start your side hustle with Shopify\",{\"_4607\":4631,\"_382\":4722},\"Click here to start building your online store\",{\"_4607\":4635,\"_382\":4724},\"Click here to start marketing on Shopify\",{\"_4607\":4639,\"_382\":4726},\"Start your business with Shopify’s all-in-one platform\",{\"_4604\":4728},[4729,4731,4733,4734,4736,4738,4740,4742,4744],{\"_4607\":581,\"_382\":4730},\"🚀 Click here to launch your dropshipping store\",{\"_4607\":4611,\"_382\":4732},\"🚀 Click here to launch your business with Shopify\",{\"_4607\":4615,\"_382\":4732},{\"_4607\":4619,\"_382\":4735},\"🚀 Click here to launch your print on demand store\",{\"_4607\":4623,\"_382\":4737},\"🚀 Click here to launch your store with Shopify\",{\"_4607\":4627,\"_382\":4739},\"🚀 Click here to launch your side hustle\",{\"_4607\":4631,\"_382\":4741},\"🚀 Click here to launch your store\",{\"_4607\":4635,\"_382\":4743},\"🚀 Click here to launch your next marketing campaign\",{\"_4607\":4639,\"_382\":4745},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2527\":4747,\"_2531\":4751,\"_2534\":4755,\"_2537\":4759,\"_2540\":4763,\"_2543\":4767,\"_2545\":4771,\"_2548\":4775,\"_2551\":4779,\"_2554\":4783,\"_2557\":4787,\"_2559\":4790,\"_2562\":4794,\"_2564\":4797,\"_2567\":4801,\"_2570\":4805,\"_2573\":4809,\"_2576\":4813,\"_2579\":4817,\"_2582\":4821,\"_2585\":4825,\"_2588\":4829,\"_2590\":4832,\"_2593\":4836,\"_2596\":4840,\"_2599\":4844,\"_2602\":4848,\"_2605\":4852,\"_2607\":4854,\"_2610\":4858,\"_2612\":4861,\"_2615\":4865,\"_2618\":4869,\"_2621\":4873,\"_2624\":4877,\"_2627\":4881,\"_2630\":4885,\"_2632\":4888,\"_2635\":4892,\"_2638\":4896,\"_2641\":4898,\"_2644\":4902},{\"_1090\":4748,\"_3086\":4749,\"_3088\":4750},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1090\":4752,\"_3086\":4753,\"_3088\":4754},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1090\":4756,\"_3086\":4757,\"_3088\":4758},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1090\":4760,\"_3086\":4761,\"_3088\":4762},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1090\":4764,\"_3086\":4765,\"_3088\":4766},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1090\":4768,\"_3086\":4769,\"_3088\":4770},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1090\":4772,\"_3086\":4773,\"_3088\":4774},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1090\":4776,\"_3086\":4777,\"_3088\":4778},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1090\":4780,\"_3086\":4781,\"_3088\":4782},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1090\":4784,\"_3086\":4785,\"_3088\":4786},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1090\":4788,\"_3086\":4789,\"_3088\":4786},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1090\":4791,\"_3086\":4792,\"_3088\":4793},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1090\":4795,\"_3086\":4796,\"_3088\":4793},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1090\":4798,\"_3086\":4799,\"_3088\":4800},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1090\":4802,\"_3086\":4803,\"_3088\":4804},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1090\":4806,\"_3086\":4807,\"_3088\":4808},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1090\":4810,\"_3086\":4811,\"_3088\":4812},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1090\":4814,\"_3086\":4815,\"_3088\":4816},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1090\":4818,\"_3086\":4819,\"_3088\":4820},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1090\":4822,\"_3086\":4823,\"_3088\":4824},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1090\":4826,\"_3086\":4827,\"_3088\":4828},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1090\":4830,\"_3086\":4831,\"_3088\":4828},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1090\":4833,\"_3086\":4834,\"_3088\":4835},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1090\":4837,\"_3086\":4838,\"_3088\":4839},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1090\":4841,\"_3086\":4842,\"_3088\":4843},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1090\":4845,\"_3086\":4846,\"_3088\":4847},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1090\":4849,\"_3086\":4850,\"_3088\":4851},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1090\":4853,\"_3086\":4850,\"_3088\":4851},\"Increase average order values with the Shopify Bundles app\",{\"_1090\":4855,\"_3086\":4856,\"_3088\":4857},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1090\":4859,\"_3086\":4860,\"_3088\":4857},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1090\":4862,\"_3086\":4863,\"_3088\":4864},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1090\":4866,\"_3086\":4867,\"_3088\":4868},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1090\":4870,\"_3086\":4871,\"_3088\":4872},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1090\":4874,\"_3086\":4875,\"_3088\":4876},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1090\":4878,\"_3086\":4879,\"_3088\":4880},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1090\":4882,\"_3086\":4883,\"_3088\":4884},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1090\":4886,\"_3086\":4887,\"_3088\":4884},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1090\":4889,\"_3086\":4890,\"_3088\":4891},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1090\":4893,\"_3086\":4894,\"_3088\":4895},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1090\":3708,\"_3086\":4897,\"_3088\":3710},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1090\":4899,\"_3086\":4900,\"_3088\":4901},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1090\":4903,\"_3086\":4904,\"_3088\":4905},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",\"minervaUser\",{\"_4908\":4909,\"_4910\":4911,\"_4912\":4913,\"_4914\":4915,\"_4916\":1754,\"_4917\":4918,\"_4919\":1795,\"_4920\":4921,\"_4922\":4923,\"_4924\":4925,\"_4929\":4930,\"_4932\":1795,\"_4933\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_4926\":1793,\"_1753\":1754,\"_4927\":4928},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[4931],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->